The article reflects the results of the study of social factors of ecosystem development in the digital economy. The purpose of the material presented in the article is to justify the impossibility of successful, sustainable development of the participants of the ecosystem without creating a single value system.Information communications cannot be effective if the behavior of socioeconomic systems is not aimed at creating shared value through integration, first of all, information resources in the process of interaction.Based on the theory of value management, the authors argue that sustainable ecosystems depend on the value coherence of its participants. It is the building of trust between different elements of ecosystems that is the source of the synergy effect of their interaction.The main result of the study is to prove the consistent value-oriented behavior of organizations as the main condition for ecosystem sustainability. The establishment and development of information links between the actors of the economic space is effective only if the interaction of participants is based on a single value basis, contributing to the development of the entire ecosystem, and not individual elements of it.The novelty of the material presented in the article is the proof of the need to establish a value balance between the value systems of all ecosystem participants. The development of a system of interactions should be preceded by the implementation of the value design of joint actions, the development of a single system of value standards for joint functioning. Ecosystem participants should be able to predict the interaction partner's behavior based on shared values that ensure the sustainability and long-term relationship system.Neglect of the social aspects of digitalization processes can lead to the destruction of connections between the participants of interaction, will make these relationships conflict, which will lead to the destruction of ecosystems, without which the harmonious development of society in the era the digital economy is becoming impossible.

The material presented in this article is results of a research aimed at justifying the need to use value design in the process of developing the organization’s personnel, which required solving the following tasks: to substantiate the prerequisites and conceptual foundations of value design, to offer technologies of forming the value basis for the development of specialists in the digital environment. The development of personnel in modern conditions should be based on value-oriented management, aimed at enhancing the consistency between value orientations of specialists and the value system of the organization. The use of value design in the process of HR development allows implementing a system of value standards for specialists, taking into account requirements to the professional culture in the digital economy.

No abstract

The education system in modern society is the most important tool for the formation and maintenance of its social and cultural unity. The education system must ensure social and cultural harmonysociety, which opens up access to any knowledge, competence, social roles andzitia. For the development of society, the system of training of management specialists on which the development, choice and implementation of the vector of development of organizations and the entire economic space of the country is important. It is not enough to train competent professionals, it is important to form a system of values that serve as a basis for building an effective business ecosystem. The scale of economic and social change in the world requires the modernization of the educational process in the field of management training. The development of management education in these conditions should be aimed at training future managers who are competitive in the domestic and international market; their broadening of their own and other cultures, developing a global vision of the world, and the values necessary for informed and informed decisions to develop the organizational and economic environment. Traditional forms and ways of organizing the educational process to train management professionals become ineffective. In order to form competent management professionals, it is necessary to carry out the value design of educational trajectories of future specialists, by actively switching to value management in the education system. This article is devoted to the consideration of the concept of value support for the educational process of management training. The development of value design in management education is based on the active use of value management, which allows to ensure the integration of universal values with the values of the professional culture of future activities. The submissions are the result of a test of research on the organization of the educational process of training management professionals based on the values required, according to the authors, to form modern Managers.

This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.