The concepts of “balanced scorecard”, “project-oriented organization” have been revealed. The role of a balanced scorecard in the development of the organization, including a project-oriented one, which connects the points between such elements of strategy as overall picture, mission (our goal), vision (what we strive for), core values (what we believe), strategic areas (topics, results and / or goals) and more operational elements such as goals (continuous improvement actions), indicators (or key performance indicators or KPIs that track strategic effectiveness), goals (desired level of performance) and initiatives (projects, which help you achieve your goals), has been shown.

The article reflects the results of the study of social factors of ecosystem development in the digital economy. The purpose of the material presented in the article is to justify the impossibility of successful, sustainable development of the participants of the ecosystem without creating a single value system.Information communications cannot be effective if the behavior of socioeconomic systems is not aimed at creating shared value through integration, first of all, information resources in the process of interaction.Based on the theory of value management, the authors argue that sustainable ecosystems depend on the value coherence of its participants. It is the building of trust between different elements of ecosystems that is the source of the synergy effect of their interaction.The main result of the study is to prove the consistent value-oriented behavior of organizations as the main condition for ecosystem sustainability. The establishment and development of information links between the actors of the economic space is effective only if the interaction of participants is based on a single value basis, contributing to the development of the entire ecosystem, and not individual elements of it.The novelty of the material presented in the article is the proof of the need to establish a value balance between the value systems of all ecosystem participants. The development of a system of interactions should be preceded by the implementation of the value design of joint actions, the development of a single system of value standards for joint functioning. Ecosystem participants should be able to predict the interaction partner's behavior based on shared values that ensure the sustainability and long-term relationship system.Neglect of the social aspects of digitalization processes can lead to the destruction of connections between the participants of interaction, will make these relationships conflict, which will lead to the destruction of ecosystems, without which the harmonious development of society in the era the digital economy is becoming impossible.

The material presented in this article is results of a research aimed at justifying the need to use value design in the process of developing the organization’s personnel, which required solving the following tasks: to substantiate the prerequisites and conceptual foundations of value design, to offer technologies of forming the value basis for the development of specialists in the digital environment. The development of personnel in modern conditions should be based on value-oriented management, aimed at enhancing the consistency between value orientations of specialists and the value system of the organization. The use of value design in the process of HR development allows implementing a system of value standards for specialists, taking into account requirements to the professional culture in the digital economy.

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