The article presents a number of theoretical basics for the development of «multifactor empirical model for studying the attitude to appearance». It argues that the «value of appearance» should be in the centre of this model. The article notes that the introduction of «value of appearance» concept meets not only the modern science requirements, but also complements the person’s value structure study at different stages of his or her life. The article emphasizes that the methodology for studying the «value of appearance» involves not only its place determination in the hierarchy of human values, but also includes research of its change under the influence of socio-cultural, stratification, socio-psychological and individual-personal factors. The article also states that the intensity of these factors impact on the explicitness of the «value of appearance» in a person is determined by the sphere of human existence, which is of priority for him or her. The article presents both a set of original techniques and modifications of well known ones aimed at appraisal of values representation and hierarchy of value orientations in a person: a modified method of value orientations research developed by M. Rokich; method for «Diagnosis of person’s real structure of value orientations» proposed by S.S. Bubnova; and also a list of techniques aimed at the diagnosis of phenomena related to appearance and influencing or presenting the explicitness of the «value of appearance».

Работа выполнена при финансовой поддержке Российского научного фонда, проект № 17-18-01260 Авторы благодарят за помощь в сборе эмпирических данных студентов специалитета «Клиническая психология» и магистратуры «Психология» Академии психологии и педагогики Южного федерального университета

The article is devoted to the role of physical appearance (PA) parental assessments in the formation of PA concern in youth. Analysis of the works done earlier in this field showed an insufficiency of empirical researches in Russian social psychology devoted to the PA concern among high school students in connection with their ideas about parents’ evaluation of their PA. The results of the empirical research on this problem are presented (112 male and female respondents, 16—17 years old). We tested the hypothesis of the significant differences presence in the perceptions of PA estimates by parents among high school students with varying degrees of PA concern. Diagnostic techniques: «Concern» scale of the «Attitude to one’s appearance» questionnaire; the method of «Estimating and meaningful interpretation of the appearance» (V.A. Labunskaya). Significant differences were revealed in the views of high school students about their PA assessment by parents. In the group of respondents with the high degree of PA concern dominated the opinion that their fathers did not highly appreciate a number of their PA components and characteristics, namely: face and physique; decor; the attractiveness of design for the opposite sex, and as to mothers — they do not highly appreciate PA design.