The article describes the role of the innovation environment in the region in tackling the formation of entrepreneurial initiatives of students. New opportunities for development of entrepreneurial activity in high schools on the basis of the legislative documents revealed. Recommendations for further enhancing this process are given.

The textbook describes the basic concepts that are fundamental for service activities: service, need, service, service information, service marketing. Special attention is paid to the features of modern service development — information service, ethics and psychology of service activities. For undergraduate students studying in the direction of training 43.01.01 "Service", as well as 38.03.02 "Management".

Over a thousand universities and their branches represent the Russian higher education system today. The effectiveness of their activities is largely determined by the quality of intra-University management, professionalism of senior staff of higher educational institutions. The system of University management, technologies of educational process management, scientific activity, economic, social and educational work are considered. Much attention is paid to the international activities of the University, the formation and development of its management potential, management of information processes in the activities of the University. For senior staff of higher educational institutions, the reserve for nomination, as well as for graduate students, doctoral students and anyone interested in the problems of intra-University management.

The article reveals the role of marketing in strategic management. The reasons for the sharp growth in the value of strategic planning and management. Discusses approaches of foreign and domestic scientists to reveal the nature of strategic management. Presents the most common problems of practical implementation of strategic management systems in domestic practical management.

The article reveals the essence of the concept of marketing interaction, presents the evolution of marketing concepts, describes the results of investigation of relationship marketing on the example of a small business, and gives recommendations for ensuring long-term interaction between consumers, manufacturers and key business partners.