Agrotourism is developing very fast worldwide, and Armenia is not left out of those rates of development. There are serious preconditions for the development of agro-tourism in Armenia. This study aims to reveal the current state of agro-tourism, outlining the development preconditions in Armenia, particularly the role of PR in the development of this field. To collect the necessary information, we used the methods of expert and in-depth interviews, document analysis and viewing. The studied data refer to gastro-houses, house-studios, adventure tourism and other interesting directions of agro-tourism, which were spread in the Republic of Armenia until the first half of 2020 and were in different regions, in particular: Gegharkunik, Vayots Dzor, Shirak, Lori, Kotayk, Tavush, Aragatsotn, Ararat. The results of the research allow us to conclude that: • Agro-tourism has prospects for development in Armenia; • Agro-tourism can contribute to the development of different villages and communities in the Republic of Armenia; • Planning PR campaigns is a necessary precondition for development; • The lack of a common tourism platform in the Republic of Armenia hinders the development. • The expansion of packages offering rural tourism by Armenian tour operators will contribute to development. • It is possible to create a network of guest houses, which will include only the ones that are engaged in agro-tourism.