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The performance of employees defines the competitive advantage of the company in current ferocious competition, and it affects the long-standing growth of the company. If a company inspires its workforce merely by the means of financial contract, then the company will not be in the position to gain the effective and efficient performances from its employees. Because apart from this financial contract, psychological contract also upsets attitudes and performance of the employees at the workplace. The spirit of the firms is the employees, and the implementation of the psychological contract can effectually decrease the turnover rate of employees and consequently increase their efficiency at the workplace. In the current chapter, first of all an attempt has been made to elucidate the concept and development process of psychological contract. After that it is endeavored to highlight the positive impact of psychological contract on employees' performances such as job satisfaction, organizational commitment, job performance, organization citizenship behavior, and turnover intentions.

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Based on the results of the burnout questionnaire surveyed among 146 young teachers from private higher education institutions in Shanghai, this study presented an investigation of the actual situation of job burnout and explored the general influential factors of job burnout. In addition, self-development counseling was used as an intervention method for 46 selected participants who displayed warning signs of burnout. The results showed that: (1) The job burnout rate of young male teachers was significantly higher than that of female teachers, and the severity grew with seniority of the teaching position. (2) An individual's personality traits had significant predictive power over job burnout. (3) Self-development counseling was found to be an effective strategy to reduce the rate of teachers' job burnout and improved emotional regulation abilities.

Continuing to fulfill the requirements and needs of today's customer is a perplexing job for all the corporations. There have been a number of strategies developed to engage with customers, but few considerations have been paid to string them together in generating well-developed relationships. For of this reason companies are moving towards customer relationship management (CRM) to execute reliable strategies in engaging with customers. CRM emphasizes aiding companies thoroughly to manage the procedures involved in upholding good relationships with customers. This chapter discussed various strategies and examined case studies that adopted different techniques to engage with customers.