What sorts of trait information do people most care about when forming impressions of others? Recent research in social cognition suggests that "warmth," broadly construed, should be of prime importance in impression formation. Yet, some prior research suggests that information about others' specifically moral traits--their moral "character"--may be a primary dimension. Although warmth and character have sometimes been conceived of as interchangeable, we argue that they are separable, and that across a wide variety of contexts, character is usually more important than warmth in impression formation. We first showed that moral character and social warmth traits are indeed separable (Studies 1 and 2). Further studies that used correlational and experimental methods showed that, as predicted, in most contexts, moral character information is more important in impression formation than is warmth information (Studies 2-6). Character information was also more important than warmth information with respect to judgments of traits' perceived fundamentalness to identity, their uniquely human quality, their context-independence, and their controllability (Study 2). Finally, Study 7 used an archival method to show that moral character information appears more prominently than warmth information in obituaries, and more strongly determines the impressions people form of the individuals described in those obituaries. We discuss implications for current theories of person perception and social cognition.
Understanding how people form impressions of others is a key goal of social cognition research. Past theories have posited that two fundamental dimensions-warmth and competence-underlie impression formation. However, these models conflate morality with warmth and fail to capture the full role that moral character plays in impression formation. An emerging perspective separates moral character (or morality) from warmth on both theoretical and empirical grounds. When morality is pitted against warmth, morality is clearly a more important driver of impression formation, as revealed by correlational, experimental, and archival studies. Yet social warmth remains important and conveys distinct information that morality does not. Alongside competence, both factors matter not only for person perception but also for other aspects of social cognition, including group perception. Important unanswered questions remain regarding the perceived structure of moral character and the way it is appraised in everyday life.
The role of emotion in moral judgment is currently a topic of much debate in moral psychology. One specific claim made by many researchers is that irrelevant feelings of disgust can amplify the severity of moral condemnation. Numerous studies have found this effect, but there have also been several published failures to replicate this effect. Clarifying this issue would inform important theoretical debates between rival accounts of moral judgment. We meta-analyzed all available studies, published and unpublished, that experimentally manipulated incidental disgust prior to or concurrent with a moral judgment task (k = 50). We found that there is evidence for a small amplification effect of disgust (d = .11), which is strongest for gustatory/olfactory modes of disgust induction. However, there is also some suggestion of publication bias in this literature, and when this is accounted for, the effect disappears entirely (d =-.01). Moreover, prevalent confounds mean that the effect size that we estimate is best interpreted as an upper bound on the size of the amplification effect. The results of this meta-analysis argue against strong claims about the causal role of affect in moral judgment and suggest a need for new, more rigorous research on this topic. Abstract The role of emotion in moral judgment is currently a topic of much debate in moral psychology.
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