Field salespersons’ disengagement in deposit money banks (DMB) in Sub-Saharan Africa (SSA) has maintained an upward trajectory. Failures in sales target delivery mostly take the blame. Despite the obvious implications of non-target delivery for DMBs’ financial health, there is under-reportage culminating in little understanding regarding those factors that predict field salespersons’ performance from typical SSA settings. This paper bridges the gap by empirically examining antecedents of field salespersons’ sales target performance in DMBs in Nigeria that is alarmingly competitive and significantly characterized by physical-cash-transactions. Also, it examines the mediating effect of organizational commitment regarding identified antecedents on FS sales target performance in DMBs. A sample of 334 field salespersons from 17 DMBs in Southeastern Nigeria was surveyed using a self-administered questionnaire. The data collected were analyzed using a structural equation modeling approach with the aid of Analysis of Moment Structures (AMOS) 25.0 software concerning hypothesized paths in the research model. Reliability, convergence and discriminant validity were checked. Significant and positive relations regarding motivation, aptitude, and job satisfaction were confirmed; nevertheless, role perceptions and work environment show a negative and significant effect on sales target actualization. Skill-set shows no statistical support. Organizational commitment as a mediator shows a complementary partial mediation effect on determinants and sales target performance. Understanding both economic and human-inclined variables is crucial to improving the performance of field salespersons. Theoretical implications and directions for further research were proposed. AcknowledgmentThe authors express their deep gratitude to Prof. A. D. Nkamnebe of the Department of Marketing, Nnamdi Azikiwe University, Nigeria, for reviewing the manuscript and suggestions for improving the quality of the paper.
This paper examines the concept of organisational behaviour and effectiveness, ethical value system in organisation's healthy economic environment, unethical value system in organisation's harsh economic environment among others. The objective of the paper is to examine the implications of employee's work ethics and behaviour in a developing economy such as ours and particularly at a period of unhealthy economic climate and to determine ways of increasing employees disciplinary actions against their unethical value system. The findings of this paper revealed that the employees work ethics and behaviours in organization under harsh economic climate is not quite encouraging as they tend not to be honest, fair and transparent; lack respect and responsibility, indulge in lateness to work; absenteeism, among others which would result to disharmony or industrial crisis. The paper recommends the application of goal setting theory using management by objective (MBO) tool, immediacy in administering discipline, advance warning, among others in striving to achieve situations that will satisfy the collective needs of employees and employers in business organisation.
This study was carried out to determine the Influence of Internal Marketing on Customer Orientation Behaviour of Hotel Employees in Nigeria. The objectives of the study include: to determine the effect of internal marketing on customer orientation behaviour of hotel employees; to investigate the moderating influence of personality on the relationship between internal marketing and customer orientation behaviour of the hotel employees; and to investigate the moderating influence of job satisfaction on the relationship between internal marketing and customer orientation behaviour of the hotels' employees. Survey research design method was adopted for the study. 83 and 174 hotel managers and employees respectively were selected for the study from 20 hotels operating in different geo-political zones of Nigeria. Questionnaire was used for collection of data. Convenience sampling method was used for selecting both the hotels' managers and guest service employees used for the study. The hypotheses were tested using multiple linear regression. It was revealed that internal marketing has significant influence on customer orientation behavior of hotels' employees; personality significantly moderates the relationship between internal marketing and customer orientation behavior of the hotel employees; and job satisfaction significantly moderates the relationship between internal marketing and customer orientation behavior of the hotels' employees. It was recommended that hotel managers should give much priority to internal marketing practice while controlling for the personality and job satisfaction of the guest service employees.
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