For farmers, the partnership relationship has great benefits, which are relatively stable with market certainty. While the benefits for partners are the certainty of obtaining raw materials in accordance with the required specifications. Using a qualitative description method, this paper aims to examine and present the conditions and institutional performance of the processing industry partnership in the marketing of horticultural products. Market certainty is the hope and main goal of farmers in pursuing each of their farming activities, in addition to obtaining maximum yields of course. Various agro-industry business actors, directly or indirectly in the procurement of raw materials, mostly still come from traders/suppliers. In a cooperative partnership relationship, farmer groups / farmer group associations are more burdened with obligations while their rights are still limited. The benefits of studying marketing partnership institutions and their development perspectives related to efforts to accelerate and implement agribusiness development to improve the welfare of their farmers, of course, are needed, especially as a liaison between farmers and users of their farm products. The perspective of partnership development is still very open, among others due to: (a) both parties obtain mutually beneficial benefits; (b) demand for processed products is increasing along with population growth. Institutional partnerships act as partners to market farm production in a wider and varied range. The partners are indicated to continue to provide the opportunity to sell to the free market if the price is better.

The era of globalization is called the era of technological revolution 4.0, where technology is developing rapidly, all-digital technology is an absolute requirement for human resources to enter the world of work and business. There are still limited levels of education, skills, competence. The weaker motivation of human resources is the impact of rampant downsizing of the workforce, the bankruptcy of large and small companies. This paper aims to comprehensively present the role and influence of innovation and strategic management on the readiness of human resources to enter the world of work and business in the era of globalization – technological revolution 4.0, interpreted using a descriptive qualitative method of reviewing various literature and study results to enrich writing insights. The results of the writing show that the COVID-19 pandemic has had a very large and significant impact on all aspects of human life and almost all government institutions/organizations/companies in the world, in the economic, social, political, etc. fields, will become history that will never be forgotten for all people. who live in the era of the industrial revolution 4.0. The occurrence of various technological changes is required to increase innovation and creativity in managing strategies to deal with it. Technological change does not automatically bring goodness. Digital literacy is different from a digital mindset. In innovation and strategic execution/implementation, monitoring and evaluation of the most important stages and government alignment (regulation, conducive alignment).

Changes in the business, economic, employment and income climate during the Covid 19 pandemic caused the global financial crisis to weaken economic growth, increase unemployment and people's purchasing power. This paper aims to present the various entrepreneurial potentials of Bedouin palm sugar, accelerate innovative technology and empower human resources for Bedouin palm sugar craftsmen to exist in the never-ending Covid-19 era. With the mixed method BEP, R/C ratio, SWOT which is interpreted descriptively qualitatively and reviews various research results and related literature. From the field findings it can be predicted that the high potential and entrepreneurial development that can be carried out by the Bedouin community in general. It is necessary to evaluate agricultural development policies from the institutional aspect of processed products, so that processed product strategies are not just raw materials and efforts to accurately formulate policies in supporting the increase in rural agro-industry going forward. Strategies for access to technology and information according to needs, the existence of adequate operational policy tools, the functioning of various supporting institutions (research, counseling, marketing), as well as regulatory support as government policies that are more focused and one-sided to accelerate the achievement of technological innovation.

The relatively weak competitiveness of agricultural-based processed products is the reason why Indonesia is known as an importer of manufactured food, because it is still an exporter of agricultural-based raw materials. The comparative advantage of primary products only relies on the abundance of natural resources and uneducated TK so that they are still dominated by raw products. In the era of globalization, free trade demands highly competitive processed products, to be able to meet the high quality requirements and global market competition. Using a qualitative descriptive method, this paper aims to comprehensively describe the importance of increasing quality and competitive processed food products, supported by institutional development related to processed products. The technology development program and investment through the development and improvement of the performance of the agricultural-based processing industry in rural areas is predicted to be able to become the "engine" of strong economic progress. As a solution for efficiency, effectiveness, continuity and continuity of the process of procuring raw materials, labor and financing (capital) for processed products, if the processing industry is around the raw materials produced (agriculture in rural areas). Development of the role of industrialization to increase the added value of products, including diverting primary agricultural products (raw materials) into processed products as an effort to reduce imports. The role of the institution functions in line with the development programs implemented to be able to drive rural industrialization, create jobs and increase income in rural areas.