Marketing Information Systems are an essential means for effective tourism marketing and improving quality of services of tourism organizations. This research provides insights into a successful implementation of a marketing information system in tourism. It discusses the importance of information system applications and information needs in tourism management applied to the tourism business sector in Egypt. The main results of this article are that most of the Egyptian tourism business sector enterprises have yet to develop their online presence. Most tourism organizations that have online presence do not have marketing information applications or tourism marketing services in place to support online marketing and transactions. To improve the situation, tourism business sector companies in Egypt need to develop information technology-based marketing strategies in order to take full advantage of information system applications. The Egyptian government should employ its own control to modify the regulations in order to help tourism business sector enterprises to adopt information system technologies in an effective manner.

Service quality (SERVQUAL) has received a considerable attention in the last 50 years. While Service quality is well documented in literature, fewer studies have been investigating the relationship of service quality with customer satisfaction and behavioural intention, and particularly in tourism. The aim of this paper is to examine the causal direct and indirect impact of service quality on customer satisfaction and behavioural intention. A total of 390 usable responses were obtained with a response rate of 71%. Structural equation modelling was used to analysis the current research data. The structural equation modelling results indicate that all the employed dimensions to measure service quality (tangibility, reliability, responsiveness, assurance, and empathy) have a direct influence on customer satisfaction and indirect impact on behavioural intention through customer satisfaction. These results help to clarify the mixed findings in the literature concerning the pattern of the causal relationship between service quality with customer satisfaction and behavioural intention. Finally, conclusions and limitations are outlined.