Ridesharing as a form of mobility service increased significantly and has become a popular concept in recent years among users, mobility authorities, and transport service providers. This research focused on exploring an emerging view of value of travel time (VTT) from the traveler’s perspective, based on the stated travel time worthwhileness, preferences and motivations on their intention towards participation in ridesharing to evaluate individual’s perception of VTT and perceived value of ridesharing (VRS) impacts on intentions to participate in car sharing for their daily commuting using multinomial logit (MNL) model. This is particularly relevant today, as peer-to-peer mobility services are on the one hand shaping and redefining the value of technologies, and services, and on the other hand introducing new actors in the mobility eco-system. This study describes a survey of 278 people in 4 European countries: Finland, Portugal, Spain, and Slovakia as part of the “Mobility and Time Value” (MoTiV) H2020 project EU-wide data collection. In short, the empirical analysis indicates the high significance of enjoyment in terms of travel time worthwhileness on ridesharing adoption for commuting trips. Results also revealed economic benefit and enjoyment of being social as major motivators for participation in ridesharing. Findings are discussed in terms of implications for urban and transport planners, policy makers, and authorities to implement in shared mobility planning and to prepare transport policies which are tailored to individuals’ ridesharing needs and travel preferences and count also on travel happiness factors to better reflect the traveler’s personal ambitions. Suggestions for future research on shared mobility planning are outlined in conclusion.

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Women and men often do not experience equal mobility opportunities in their societies. Increasingly gender is being recognised to play a significant role in transport planning, particularly for addressing individual mobility needs in urban and rural areas. Recent advances in studying mobility behaviours (e.g., data collection through smartphone apps) also allow capturing data on activities done while travelling, as well as factors enhancing or degrading the people's travel experience. By understanding the link between female travellers' preferences, perceived values and behaviour, as well as experienced barriers, transport systems could be better tailored to women activity and mobility needs by putting the women perspective in centre stage. The objective of this paper is to present how the "Mobility and Time Value" (MoTiV) H2020 project addresses mobility value preposition differences across genders and generations in connection with cultural and social contexts in 8 EU countries.