ser ou não ter, eis a questão: um estudo sobre materialismo e estilo de vida ABSTRACT The role of consumption culture has been increasingly questioned as a societies' vector of happiness and well-being. The idea of renouncing the market codes imposed to the community gains emphasis in favor of the adoption of values of internal and external harmony with the environment. Thus, through a quantitative study, of bibliographical and field research order, this study sought to evaluate the impact of Materialism in Voluntary Simplicity-one of the lifestyles of Anti-consumerism-and the moderating role of Self-control and Long-Term Orientation in Bsc. students. The survey results showed a negative correlation between Voluntary Simplicity and Materialism, denying exaggerated desire of goods and possessions and overvaluation of consumption. It was suggested that Voluntary Simplicity does not have a significant relationship with Self-control or the Long Term Orientation. From the findings, it is possible to define a initial expansion of the understanding of the individual holder of one (or more) new consumption behavior profile that sees differently the world and the relationships that permeates it. It is expected that the work will stimulate future studies, allowing more complex analyzes on the behavior of Anti-consumerism and will broad the debate on the topic among Marketing scholars.

PurposeIs it possible to consider organizational entrenchment (OE) and continued commitment (CC) as the same phenomenon? Are there enough differences between CC and affective commitment (AC) to defend that they cannot be part of the same construct? The objective of this study was to examine the convergence of validated measures between OE and CC and their discrimination to AC. The authors’ aim was to compare two models of antecedents and their consequences: the model that includes OE and AC, and the one that includes CC and AC.Design/methodology/approachAn extensive cross-sectional study was conducted with a sample of 1,648 respondents (the majority lived in the Northeast region of Brazil, worked in private services companies, were female, single, under 35 years old, had, at least, begun college studies and received up to five times the minimum wage). A six-point Likert scale was used in this study. To measure OE, CC and AC, the authors used reduced versions of validated measures. To test the hypotheses, first, the authors used Pearson's correlation analysis and then, structural equation modeling, comparing two models of antecedents and consequences (one including OE and AC, and the other, including CC and AC).FindingsAs expected, affective commitment had a positive impact on the desired behavior (intention for commitment, defense, staying), whereas entrenchment and continuance commitment had a negative or non-significant impact on these behaviors. Results show the existence of a conceptual and empirical overlap between organizational entrenchment and continuance commitment and indicate that the continuance dimension is not part of commitment but rather part of organizational entrenchment.Research limitations/implicationsThe fact that this is a cross-sectional study sets a limitation on the results, for not allowing greater understanding of the dynamics and the causal direction of relationships. Additionally, it follows the trend of studies in the organizational behavior field of utilizing self-reported data, which results in problems related to perceptual bias (Morrow, 2011).Practical implicationsThe practical implications of this study regard a greater clarification on which behaviors are expected from either committed and entrenched workers, and which drivers may lead to each of these bonds. Therefore, a better understanding of the phenomenon contributes to the training of managers and to the design of organizational policies and practices.Social implicationsThe clarity of bonds also allows its application to different contexts beyond business organizations, as a step to reach better understanding of commitment and entrenchment in different settings, economical and national realities.Originality/valueIt is expected that these findings add a higher precision to the research on commitment, thus contributing to the validity of the measures. Given these results and confirmation that OE and CC represent the same bond, it is considered appropriate to designate this type of bond simply as OE. Additionally, the results of this study represent a further argument in favor of prioritizing the AC than CC in research and in management of organizational commitment.

This paper assesses the effects of employee perception of corporative social responsibility (CSR) practices on organizational commitment (OC) in textile companies located in the Brazilian state of Ceará - a relevant region for the textile industry in Latin America. The research used a survey to collect data from 539 employees working in three companies, adopting a quantitative approach based on structural equation modeling. The results show that CSR practices geared toward employees, clients, suppliers, and government positively impacted affective/normative commitment, whereas CSR practices geared toward society and the environment impacted commitment negatively. Also, CSR practices focused on employees affected their continuance commitment, while CSR practices focused on other stakeholders did not present the same impact. Finally, the findings show that large textile companies tend to adopt more CSR practices, which significantly influences employee commitment.

RESUMO Este artigo oferece uma avaliação dos efeitos da percepção dos empregados a respeito das práticas de Responsabilidade Social Corporativa (RSC) sobre o Comprometimento Organizacional (CO) nas empresas têxteis de uma região relevante para a produção têxtil na América Latina (Estado do Ceará, Brasil). Trata-se de uma pesquisa quantitativa, que utiliza métodos de análise fatorial exploratória e confirmatória e modelos de equações estruturais para identificar os efeitos das práticas de RSC sobre o CO, realizada com 539 empregados de três empresas diferentes. Os resultados mostram que as práticas de RSC orientadas para os empregados, clientes, fornecedores e governo têm um impacto positivo no comprometimento afetivo/normativo, enquanto as práticas de RSC para a sociedade e o meio ambiente têm um impacto negativo. As práticas de RSC voltadas aos empregados também afetam seu comprometimento instrumental, mas práticas de RSC com outros focos não tiveram a mesma influência. Os resultados mostram ainda que as grandes empresas têxteis tendem a adotar mais práticas de RSC, influenciando mais significativamente o comprometimento de seus empregados.