This paper illustrates the use of laboratory experimental auctions in a pretest market research program for new products. We review the experimental auctions literature, discuss the range of auction mechanisms available and present the advantages and disadvantages of using a particular mechanism for a laboratory pretest market. We then present a step-by-step example of how a theoretically incentive compatible auction mechanism (fifth-price, sealed-bid) was used in a laboratory pretest market for vacuum-packaged beef. Based on the illustration, we discuss the potential for using laboratory experimental auctions in pretest market research. We present the limitations that may be encountered in such applications and outline research aimed at improving the behavioral properties of the technique.auctions, pretest market

Given the increasing popularity of snowmobiling, information on snowmobilers’ characteristics and preferences is needed to better manage and market snowmobiling programs. This study examines the characteristics, preferences, and motivations of Wyoming snowmobilers. Unique groups of snowmobilers are identified, and differences in their snowmobiling behavior and sociodemographic characteristics are investigated.

This study examines craft brewers as a niche market for the malting industry. Results suggest that catering to craft brewers' needs and preferences offers potential opportunities for malt suppliers. Malt suppliers will have to increase services and provide differentiated malt products to increase demand from craft brewers. This may be a problem for a number of firms that have invested capital to supply large volumes of mass‐produced malt inputs. Malt barley producers may also be able to exploit niche markets as input suppliers to malting facilities.

The objective of this study was to identify perceived characteristics of beef which impact quality perception. Results indicate that concerns with beef related to cholesterol and calorie content, artificial ingredients, convenience characteristics, how it is displayed in the store, and expense each significantly adversely affected quality perception. 0 1993 John Wiley & Sons, Inc.Changes in consumer lifestyles and the impacts of these changes on product selection are well recognized by processors and marketers of food. Convenience and nutrition have become more important. Ready to cook, microwaveable, low sodium, low calorie, low fat, and low cholesterol are product attributes which have become more prominent on labels. Individual consumer perceptions of these and other characteristics likely affect perceived quality (overall opinion) and the resulting preference for food products. In fact, Wesenberg' states that quality outweighs price in making purchasing decisions for some food products.Specific to beef, Purcel12 suggests changes in prices of competing meats such as pork and poultry alone cannot explain the shifts in beef demand since 1979.