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Improving people’s life satisfaction has become an important goal for many individuals and societies. In this study we investigate how grit influences life satisfaction. We propose that individuals’ self-esteem mediates the relationship between grit and life satisfaction. Study 1, with a sample of 243 employees enrolled in a business training course, found that an individual’s grit was positively related to life satisfaction and that self-esteem fully mediated this relationship. In Study 2, with 218 full-time employees, self-efficacy, self-control, and self-consciousness were included as mediators, but they did not exceed the power of self-esteem in explaining the relationship between grit and life satisfaction. Implications, limitations and future research directions are discussed.

China is now the second largest luxury market in the world. This study examines the effect of traditional Chinese cultural values and support for political ideologies on materialism and interest in luxury products. Results showed that both traditional Chinese cultural values (face, harmony and guanxi) and political ideology (Maoism vs. Deng's theory) influenced materialistic aspirations and interest in luxury products. This suggests that researchers should also consider the influence of political ideology as much as they consider cultural values, as many developing societies are in transition.

The emerging materialism and strong demand for luxury goods in China have attracted a great deal of attention. But the mechanism through which materialism influences luxury consumption remains largely unexplored in the social science literature. This study examines the mediating roles of consumer perceived values as purchase motives in luxury consumption. The mediation effects are tested based on an original survey of 613 participants in eastern China. The results show that the three types of consumer perceived values, namely social, emotional and quality values, mediate the relationship between materialism and luxury purchase intentions. Both theoretical and practical implications are discussed.

Chinese consumers are interested in status consumption, i.e., in striving to enhance their social standings through the consumption of luxury products. This study investigates how face consciousness, one's social self-esteem, and desire to be respected influences status consumption behavior in China. The Consciousness of Social Face Scale, the Social Value Scale, and the Status Consumption Scale were administered to 192 MBA students from a university in east China (117 men, 69 women, 6 unreported sex). The results revealed that face consciousness was positively related to Chinese consumers' status consumption. Moreover, the results showed that the effects of face consciousness on status consumption were partly mediated by consumer social value. The findings highlight the importance of face consciousness in understanding Chinese consumer behaviors.