Effects of “Face” Consciousness on Status Consumption among Chinese Consumers: Perceived Social Value as a Mediator

Li, Jie; Zhang, Xinan; Sun, Gong

doi:10.2466/17.07.pr0.116k11w3

Cited by 71 publications

(45 citation statements)

References 32 publications

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“…According to the two-step approach (Anderson & Gerbing, 1988; Li, Zhang, & Sun, 2015), we used a series of CFAs to assess the properties of a three-factor measurement model (grit, self-esteem, and life satisfaction) via the package “lavaan” (Rosseel, 2012) in R.…”

Section: Resultsmentioning

confidence: 99%

The Influence of Grit on Life Satisfaction: Self-Esteem as a Mediator

Li¹,

Fang²,

Wang³

et al. 2018

Psychologica Belgica

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Improving people’s life satisfaction has become an important goal for many individuals and societies. In this study we investigate how grit influences life satisfaction. We propose that individuals’ self-esteem mediates the relationship between grit and life satisfaction. Study 1, with a sample of 243 employees enrolled in a business training course, found that an individual’s grit was positively related to life satisfaction and that self-esteem fully mediated this relationship. In Study 2, with 218 full-time employees, self-efficacy, self-control, and self-consciousness were included as mediators, but they did not exceed the power of self-esteem in explaining the relationship between grit and life satisfaction. Implications, limitations and future research directions are discussed.

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Section: Resultsmentioning

confidence: 99%

The Influence of Grit on Life Satisfaction: Self-Esteem as a Mediator

Li¹,

Fang²,

Wang³

et al. 2018

Psychologica Belgica

Self Cite

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“…Status consciousness, also called face consciousness (Li, Zhang, & Sun, ; Liao & Wang, ) or prestige sensitivity (Lichtenstein, Ridgway, & Netemeyer, ), is usually linked with status or conspicuous consumption (O'Cass & McEwen, ). Status consciousness drives consumers' purchase of conspicuous products for social prestige, as these consumers are concerned about how others perceive them.…”

Section: Antecedents and Hypothesesmentioning

confidence: 99%

“…Status consciousness drives consumers' purchase of conspicuous products for social prestige, as these consumers are concerned about how others perceive them. These consumers typically focus on the acquisition of social value that could enhance their sense of self, social image, or something that represents their own personal sense of taste (Li et al, ). As a result, they buy expensive goods not merely because of quality perceptions but also because they find other people's perceptions socially positive (Lichtenstein et al, ).…”

Section: Antecedents and Hypothesesmentioning

confidence: 99%

Green marketing cradle‐to‐cradle: Remanufactured products in Asian markets

Wang

Kuah

2017

Thunderbird Intl Bus Rev

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Remanufacturing, a key circular economy practice, is a new way of sustainable thinking without depleting additional economic resources. Because remanufactured goods come from direct reuse of returned or already used goods, the environmental impacts of production are reduced and product longevity is extended; therefore, these products can be considered “green products.” Are they appealing to the green consumers, however? Our questionnaire survey of more than 1,168 consumers from eight Asian countries shows that the “real” green market for remanufactured products is not yet ready. Reactions to green attributes of remanufactured products are disproportionate from Asian consumers with different consumption values. Status‐ and value‐conscious consumers may buy into remanufactured products if they perceive them as greener. However, the findings suggest that environmentally conscious consumers do not show a high appreciation for the green concept of remanufactured products in Asia. The results highlight important takeaways for remanufacturers in the circular economy and those selling remanufactured products: to identify and define the right selling point of “greenness” to align with Asian consumers' inherent values.

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“…They, however, had different attitudes towards luxury goods and purchasing luxury goods [43]. As mentioned above, cultural values had a considerable influence on purchasing luxury goods among Chinese consumers, especially when speaking of social values [44]; nevertheless, several studies have not yet explored these factors. A study of Shukla, Singh [45], for example, analyzed only functional value by comparing between Chinese, Indian and Indonesian consumers.…”

Section: Resultsmentioning

confidence: 99%

Chinese Students and Customers Purchasing Demands: A 10-year Systematic Review on Luxury Education

Chaiinkam¹,

Zhang²,

Boonroungrut³

et al. 2019

Proceedings of the 3rd International Conference on Education Innovation (ICEI 2019)

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The measurements of Chinese demand on purchasing luxury goods are varying depending on the design implemented by researchers in the previous luxury studies. This review aims to explore empirical implications by identifying the key demands that influence Chinese students or consumers' attitudes towards purchasing luxury goods. Full-text articles related to luxury and published in Science Direct and EBSCO databases during 2009-2018 were collected. Among a total of 480 articles worldwide, the systematic review under PRISMA guideline included 12 articles into this study which represented clearly on Chinese luxury purchasing demands. The findings showed that researchers tended to develop their own measurements. The rating scale method was found in almost all of those studies. Shanghai was the top destination in conducting the research. Most researchers categorized the measurement dimensions following Branding, Price & Values, Design & Uniqueness, and Self-evaluation respectively. This paper will broaden the research pertaining to luxury purchasing demand measurement, and help saving time for future research which shares advantage to students studying in business and luxury marketing education.

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Effects of “Face” Consciousness on Status Consumption among Chinese Consumers: Perceived Social Value as a Mediator

Cited by 71 publications

References 32 publications

The Influence of Grit on Life Satisfaction: Self-Esteem as a Mediator

The Influence of Grit on Life Satisfaction: Self-Esteem as a Mediator

Green marketing cradle‐to‐cradle: Remanufactured products in Asian markets

Chinese Students and Customers Purchasing Demands: A 10-year Systematic Review on Luxury Education

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