Many organizations in the hotel industry face difficulties in retaining employees since they are unable to identify the factors that contribute to both employee satisfaction and loyalty. This study, covers 13 satisfaction variables and 3 loyalty variables. Employment tenure, employee future plan with the company, and recommending employment in the company would be taken as the 3 loyalty indicators in this study. This study sought to identify factors which could lead to increased tenure, in addition, any linkage between employee satisfaction and employee loyalty was investigated. In order to do that, a business model, called the Service Profit Chain was used and applied in hotels in the Klang Valley area in Malaysia. A portion of the model that measures employee satisfaction and employee loyalty was adopted for this study. The findings indicate the existence of a correlation between employee satisfaction and employee loyalty. Four of the thirteen satisfaction variables, namely, relationship with supervisor, recognition and rewards, working conditions, teamwork and cooperation showed the strongest correlation with the three loyalty variables afore mentioned. It is hoped that the findings could be used by managers in the service industries in developing effective employee training programmes by placing emphasis on the four satisfaction variables which correlated strongly with the three loyalty variables. However, since the sample of this study comprises only the front line employees, it is hoped that a future extended study would be carried out which would include the back of the house staff as well. If the findings are similar, then the theories of employee satisfaction and loyalty would apply equally to the entire hotel staff and this would greatly assist hotels in organizing uniform, effective and cost saving training programmes for all the staff to increase the level of employee satisfaction and loyalty for the mutual benefit of the employee and the organization.

Purpose: The purpose of this study are to ascertain the linkages between brand and customer loyalty towards store brands especially in Malaysia, to investigate the factor that contributes to brand loyalty to increase the number of brand loyal customer and to determine the factors influencing the success of store brand in the market. Significance of the study (Theoretical aspect):It is hope that this research may create a niche understanding of a relationship between store brand and customer loyalty in Malaysia. The findings of this study also can be added into current knowledge and literature for future reference.www.ccsenet.org/ass

Promoting the interest of learning English Language through the teaching of literature is considered to improve the proficiency of the students in the target language too. Therefore, this study aims to investigate whether the teaching of literature promotes students' proficiency in the target language. Thus this study has taken into account the students' feedback on the subject, teaching methodologies employed by teachers and the literary texts used in the school. The survey was conducted at SMK Bukit Besi to elicit information on the students' perception and interest towards literature as part of their English Syllabus. A total of 50 respondents were selected and given a set of questionnaire to provide the data. Based on the findings, it was found out that learning literature has indeed assisted them to improve their grasp of the target language. It was also found that students perceive learning literature as important and integral in the holistic development of language of the students. The study also determined that the approach and styles of the teacher, choice of literary texts and students' interest determine a successful programme. Future researchers should widen their scope of research by a more varied and wider sampling.

The major aim of this research is to determine the effectiveness of using songs in teaching English language to primary school students. This research will specifically investigate to what extent songs can contribute to the development of students' language proficiency. The research is designed to find out whether using songs can be an effective way in creating positive attitude and motivation in language learners. The research will be carried out through the use of questionnaire. The data will be analyzed using the SPSS software to determine the best statistical technique to be used to test the hypotheses and to interpret the result. This is a preliminary survey research and it is hoped that this research will give an opportunity to teachers to realize songs help improve students' language proficiency. From the survey, it has been discovered that the use of song not only helps the understanding, it also stimulates and increases the students' interest to learn, enjoy and engage in the learning process. Furthermore, it accelerates students' confidence, learning ability and skill when activities are highly motivated and memorable. Future researchers should extend this research to other samples in other localities and cultures.

Reading has always been an important skill for university students in order for them to gain access to knowledge in the academic books. Despite this, many students who view reading in English as important do not actually engage themselves in English reading activities outside class hours. Reading for pleasure allows learners to acquire certain language skills. Therefore, an experimental study using reading for pleasure was conducted. The experimental group was exposed to reading for pleasure for 5 weeks, while the other group was not. However, the control group showed better improvement of comprehension skills in the post test. Whereas, the pre-test scores results were nearly the same. The reasons for this are explained in the discussion that follows. From questionnaires distributed, a substantial number of subjects (79%) said that reading for pleasure would help them to understand the text better and they would pursue reading for pleasure. It is hoped that this small-scale study would highlight the effect of reading for pleasure in improving the students’ reading comprehension skills. Future researchers should cover an experimental study which is of longer duration. A period of six months is suggested