The paper will present the research results of motivational factors influencing wine tourists in decision making process regarding their visits to the wineries in the Vršac wine region, an area which belong to South Banat wine region according to the official regionalization and comprises the west slopes of Vršac mountains (South East Vojvodina). The aim of the paper is to analyse visitors of the Vršac wineries in order to establish components of the motivation and to define the influence they have on the decision to participate in the wine tourism in this region. The methodology of this approach entails: defining and establishing the importance of wine tourism, identifying motivating factors in wine tourism, followed by definition and analysis of the most relevant motivating factors of the wine tourist visiting the Vršac wineries, establishing the intensity of their attitudes related to certain factors and, finally, offering recommendations to the Vršac wineries management in order to create the high quality marketing mix aimed at clearly defined target markets and to position successfully in the wine tourism market. One of the conclusions is that the visitors to the Vršac wineries regard wine tasting as the most important motivating factor, followed by socializing and relaxation.

The paper presents research results of efficiency of tourism sector in certain European countries and regions obtained by applying DEA method. The primary goal of the paper is to determine to what extent tourism sector in certain European countries and regions is efficient in relation to set parameters, while the secondary goal is aimed at providing recommendations for its improvement. In relation to this, the methodology of the DEA analysis is based on the input and output parameters which were used to determine the efficiency. The input parameters included: number of hotels and similar accommodation capacities, number of rooms and number of bed places, whereas the output parameters included: number of inbound tourists, number of bed-nights and tourism expenditure during their stay abroad. One of the conclusions of the paper is that the total efficiency was shown in Croatia, Belgium, and Denmark, while the technical efficiency was also present in North Macedonia, France, Malta, the Netherlands, Portugal, and Spain.

Abstract

Accessible tourism denotes tourism offering equity and full participation to all categories of customers in tourism. The aim of the paper is to examine the attitudes of owners and managers of wineries in order to determine the influence of dependable variable related to "attitude to special needs citizens" on image and reputation of wineries which is measured through the following independent variables: district where a winery is located, the size of a winery and membership in a cluster. With this aim in mind in 2017 a survey was conducted on a sample of 81 wineries. One of the conclusions of the analysis shows the influence of a membership in a cluster or association on the attitude of wineries` owners and managers towards the importance of accessibility of wineries to accessible tourism consumers as an elements of the supply that is relevant for the image and reputation of a winery.

As the social phenomenon that takes into account cultural venues and facilities and cultural participation and attractiveness, the cultural strength of a city is a significant dimension of each city relevant for its inhabitants, as well as its visitors. The results of a research study on the nature of the relationship between cultural strength, on the one hand, and reputation and tourism intensity, on the other, are presented in this paper on a sample of the 20 European cities with the best reputation index according to the report entitled “The World’s Most Reputable Cities” (2018 City RepTrak®). The primary goal of the study is to determine the relationship between the cultural strength and reputation of these cities. The secondary goals are focused on determining the relationship between cultural venues and facilities as a segment of cultural strength and tourism intensity. The methodology used in the study comprises: the definition and analysis of the city reputation concept, as well as the determination of the differences in comparison with the reputation of an urban tourism destination, the identification of the constituents of the cultural strength of the cities and their role in tourist attractions, and finally, the investigation of the nature of the relationship between cultural strength, on the one hand, and tourism intensity, on the other. In order to conduct the analysis of these relationships and their interdependence, correlation and regression analyses are used. One of the conclusions of the paper is that cultural venues and facilities are not connected with the reputation of cities, whereas the correlation regarding cultural participation and attractiveness is confirmed. The results of the study also show the most important “cultural venues and facilities” indicator in relation to tourism intensity. In terms of this and based on the obtained research results of the study, the role that cultural strength plays in positioning cities in stakeholders’ perception through the strategic process of the creation and management of cities’ reputation, as well as the tourism attractiveness of cities and a consequent increase in the number of tourists as important stakeholders and ensuring their satisfaction, are presented in the paper.