EKONOMIKA
МЕЂУНАРОДНИ ЧАСОПИС ЗА ЕКОНОМСКУ ТЕОРИЈУ И ПРАКСУ И ДРУШТВЕНА ПИТАЊАЧасопис излази четири пута годишње ИЗДАВАЧ: Друштво економиста "Економика" Ниш СУИЗДАВАЧИ: Економски факултет у Приштини, Факултет за услужни бизнис -Сремска Каменица, Институт за економику пољопривреде -Београд, Факултет за пословне студије и право -Београд, Факултет за трговину и банкарство, Универзитет Алфа -Београд, Савез економиста Србије -Друштво економиста Ниш.
ГЛАВНИ И ОДГОВОРНИ УРЕДНИК:Проф.
This manuscript proposes the utilization of the SWOT-SWARA analysis for the prioritization of tourism development strategies. The applicability and simplicity of the proposed analysis is demonstrated by the example of the tourism destination of Sokobanja Spa in the Republic of Serbia. By using the SWOT analysis, three decision-makers defined the key sub-factors and development strategies, after which they performed the prioritization of the SWOT factors, sub-factors and strategies by applying the SWARA method. The final results are indicative of the following order of the proposed development strategies: ST1WT2SO1ST2SO2WO1WO2WT2. Applying the proposed strategies by following the given order will contribute to the improvement and further development of the tourism destination of Sokobanja Spa, which is the main goal of the performed analysis.
The paper aims to analyse structural changes in foreign trade based on systematic statistical data as a factor of competitiveness of the Republic of Serbia. First, contemporary tendencies in international trade are analysed, where the value and volume of world trade are monitored, as well as key changes in the structure of world exports and imports in the observed period. By assessing the position of the Republic of Serbia in international trade, it is necessary to consider the extent to which the foreign trade of the Republic of Serbia adapts to the structural changes in world trade. Then, the structure of the merchandise exchange of the Republic of Serbia according to the purpose of the product is examined as well as the structure of the merchandise exchange according to sectors and commodity groups. Later in the paper, the achieved development of the industry is questioned, where the focus of the analysis is put on the quality of exports and the international competitiveness of the manufacturing industry, which in the Republic of Serbia produces most of the exchangeable goods. The last part of the paper deals with the analysis of the technological structure and factor intensity of Serbian goods exports. In this way, the research question is answered that there is a need for structural changes in production and foreign trade in the Republic of Serbia in order to improve its competitiveness.
This paper proposes a new integrated model based on SWOT and extended PIvot Pairwise RElative Criteria Importance Assessment (PIPRECIA) that offers a systematic approach to strategic planning in tourism. The applicability of the proposed integrated model is demonstrated through a case study defining the main determinants of tourism development in Serbia. The result emphasizes the strategy Improving the organization, management, and enhancement of tourism development as the highest priority for implementation. The model facilitates decision-making in tourism, and its key advantages are its suitability for application in group decision-making and its simplicity.
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