Rationale/purpose: To determine if the field of sport for development (SFD) presents opportunities for the employment of design thinking approaches toward enhancing organizational innovation. Design/methodology/approach: We undertook a scoping study to determine if and how SFD research and practice aligns with five established themes of design thinking practice. Findings: Design thinking indicators are present across the breadth of SFD research. A total of 14 SFD articles display total thematic alignment with design thinking practice, particularly in regard to five key indicators of such alignment: (a) deep user understanding, (b) diversity of perspectives, (c) testing for user feedback, (d) futuristic thinking, and (e) bias toward action. Practical implications: Five key indicators represent logical points of entry for the employment of design thinking in SFD research and practice. Research contribution: Design thinking has become popular in the broad field of management, but this is the first study of the concept in the sport management domain.

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As research into sport innovation management continues to evolve, the innovation efforts of both for- and non-profit sport organizations are increasingly revealed to be focused on best serving the sport user. Design thinking—a human-centered approach to innovation—may hold promise for sport organizations attempting to identify and deliver on the unmet needs of their users. As such, we undertook a qualitative exploration of the innovation practices of a commercial sport organization, attempting to balance hybrid for- and non-profit service goals. Alignment with design thinking themes was discovered in the organization’s practice, as were performative components of design thinking practice. Our findings suggest that design thinking is suitable—and indeed desirable—for adoption into sport management practice, particularly as a means of enhancing innovation efforts, designing holistic sport experiences, and/or overcoming competing institutional demands.

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