The romantic ideal of small organic farms providing everyone with healthy natural food is impossible on a planet of seven billion people, soon to be nine or ten billion, argues Jayson Lusk in his new book, BUnnaturally delicious: how science and technology are serving up super foods to save the world.^In his view, not only is it impossible, it is also not desirable as it would mean that we reject the multiple benefits that the modern food system already has given us. And, there is a lot more to come if we embrace modern food technology. Lusk presents the readers with stories how innovation and technology have found new solutions for, among others, production of eggs, 3-D food printing, robot cooks, synthetic biology, food fortification, genetic engineering, precision farming, meat tissue culture, and food safety.We can do better, says Lusk. We do not have to choose between prohibitively expensive organic eggs and eggs from hens held in miniscule cages. Instead, we can design smart cages that combine the industrial scale with better consideration of the needs of the hen. Smart cages are just an example of how technology can solve most of our problems. BSustainability and using agricultural technology is one and the same,^he states boldly.Lusk deconstructs the idea of natural foods; everything we eat is the result of hundreds or thousands of years of unnatural selection: BBroccoli, cauliflower, cabbage, Brussels sprouts, and kale didn't exist before humans came along. All these veggies are descendants of the same plant, and they originated through artificial selection.^In the same vein, he argues that genetically modified organisms are simply the next step in this humanmanaged evolution. Through biotechnology, we will create super foods and at the same time save the environment. Resisting those and other opportunities is unethical in his view: BTechnological development in food and agriculture can help us meet moral imperatives, such as helping the least fortunate among us.^Lusk states that the main obstacle to success is that the precautionary principle is taken too far. We need to consider