In recent years, with the increasingly popular and openness of Geoparks, Environmental safety has become a major concern for sustainable geo-tourism. It is therefore necessary to conduct an environmental safety performance evaluation for promoting geo-tourism development. In order to identify and figure out the factors influencing the tourists’ environmental safety perception, an index system was established based on six principles of Crime Prevention Through environment design (CPTED) theory. A Questionnaire was adopted for data collection, and the overall evaluation value and concrete index scores at all levels were obtained via the fuzzy comprehensive analysis and Importance-Performance analysis. Empirical results show that: (1) tourists’ perception of environmental safety performance in Shilin Park from high to low was: image and maintenance, Natural Surveillance, territoriality, Access control, Activity support and target hardening; (2) The sub-factors influencing tourists’ safety perception mostly include electronic monitoring device, Lighting system, Public safety management, Road layout, environmental sanitation; While attention should be paid on the following aspects including park service center, inter-personal surveillance, surrounding environment, unobstructed view, parking lot, Signpost, for they are considered as high-importance items with relatively poor performance. Based on the analysis, three optimization measures were proposed, including optimizing the layout and design of each space, strengthening the deterrent force of the park and maintaining a good environmental image. This research provides useful suggestions for Geopark decision-makers on determining the priority of Geopark spatial planning and management, as well as achieving the optimal allocation of resources to promote the sustainable development of Geopark.

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With the fierce competition under the background of knowledge-based economy, tourism enterprises are increasingly aware that they must turn their focus from traditional products to customers for the sake of survival and development. Integrating the customer relationship management and knowledge management, the customer knowledge management (CKM) has aroused higher attention from the tourism enterprises. As for how to determine the factors influencing the Customer knowledge management competence (CKMC) of tourism enterprises and their weights, an index system was established for evaluating CKMC of tourism enterprises based on the balanced score card (BSC) and knowledge management process, the weight design and consistency check of the indexes were implemented using the analytic hierarchy process (AHP), and the overall evaluation value and concrete index scores at all levels were obtained via the fuzzy comprehensive evaluation model. In the end, the scientificity and operability of the evaluation model were verified through an empirical analysis of China Youth Travel Service (CYTS). The results show that: (1) The business process, customer communication, system support, and market performance are important level I indexes used to measure the CKMC; (2) The key Level II factors influencing the CKMC of enterprises include customer knowledge sharing mechanism, timeliness of customer communication, degree of importance attached by senior leadership, and customer acquisition rate; (3) The evaluation model based on AHP and fuzzy evaluation method can objectively describe the overall up-to-standard degree of enterprises’ CKMC, and clearly identify the strengths and weaknesses. This research shows that the combination of AHP and fuzzy evaluation-based method is capable of more scientific and complete evaluation of CKMC, compensates for the deficiencies of single evaluation model, and provides a new method for the effective improvement of enterprises’ CKMC.

In post-crisis era, private firms face increasing risks and uncertainties, which challenges the leader's comprehensive quality and handling ability. Transformational leadership is considered as a unique style for crisis management and organizational change. The purpose of this paper is to provide a new perspective for improving private firms' leadership skills through analyzing transformational leadership. It firstly identifies management challenges for private firm, and then discusses the concept of transformational leadership and case about Welch, based on the above, it makes an analysis of key elements of transformational leadership through case study of Welch's practice, finally concludes the importance of transformational leadership for business implication.

This paper provides an evaluation framework to explore the linking mechanisms between customer knowledge management competence (CKMC) and Balanced Scorecard (BSC). With a case study from Chengdu-Chongqing Economic Circle of China, this paper attempts to empirically justify the framework. An index system was established for evaluating CKMC based on BSC and knowledge management process, the weight design and consistency check of the indexes were implemented by using the analytic hierarchy process (AHP), and the overall evaluation value and concrete index scores at all levels were obtained via the fuzzy evaluation method. Empirical results show that CKMC performance measurement indicators were ranked in order of importance as Business process performance dimensions (0.465), System support dimensions (0.289), Customer communication dimensions (0.152) and Market performance dimension (0.094). It also shows that the overall score of CKMC was 3.404, reflecting that the CKMC was in a state of general satisfaction. This research also identifies key factors hindering implementation of CKMC, including Attention from senior leaders (2.871), customer knowledge sharing efficiency (2.928), and information technology level (3.133). This research could contribute to CKM theory by extending customer knowledge management competence research with BSC initiatively. For practitioners, this study may provide useful suggestions to identify key factors promoting business CKMC, and finally promotes sustainable development of Agritourism.