A Sustentabilidade Socioambiental (SS) apresenta desafios para organizações, governos e sociedade, tanto para a compreensão de seus conceitos teóricos quanto para a transformação de seus pressupostos em práticas operacionais e administrativas. Pesquisadores e organizações têm procurado conceitos, modelos e ferramentas, num esforço de adaptação ao novo paradigma, inclusive Gestão de Operações (GO). Neste artigo, é apresentada uma pesquisa bibliométrica, com o objetivo de investigar a presença do tema SS nos artigos do International Journal of Operations & Production Management e traçar um paralelo da pesquisa realizada com artigos publicados em periódicos brasileiros relevantes de GO. Os resultados deste trabalho apontam a evolução de SS em GO e identificam os principais temas abordados em SS. A principal conclusão é de que as cocitações envolvendo SS vêm crescendo em GO, posicionando o tema próximo à discussão de Estratégia de Manufatura.

O mercado de cerveja no Brasil é dominado em 70% por um só grupo empresarial, a AmBev, grupo formado nos anos 1990 pela fusão das duas maiores empresas do segmento na época, a Brahma e a Antarctica. Mesmo com novos entrantes no mercado a AmBev continuou crescendo e aumentando sua participação e seu lucro. Um dos maiores desafios para atuar no mercado de cerveja é a estratégia de distribuição. O sucesso da AmBev tem na sua estratégia de distribuição um dos fatores críticos para que se chegasse a esta participação no mercado. O modelo que a AmBev implementou e que continua investindo é o que a Brahma, pré AmBev, adotou como estratégia nos anos 1990. Este trabalho se baseia nas teorias e conceitos a respeito de modelos de distribuição na cadeia de suprimentos. O objetivo é verificar como uma empresa iniciando suas atividades produtivas no mesmo ramo que a AmBev, poderia implementar o mesmo modelo de distribuição. Para tanto foram identificadas as possíveis estratégias de distribuição, procurando entender os conceitos que fundamentam o modelo de referência AmBev. Com isto, uma empresa foi identificada e um estudo de caso conduzido para entender a aplicação do modelo da AmBev. As principais conclusões do estudo apontam para possibilidades de adoção do modelo com sucesso, mas com restrições e monitoramento constante para o controle da implantação da estratégia. Modelos de Distribuição. Cadeias de Suprimentos. AmBev. Ambev dominates the beer market in Brazil with a 70% share. The group formed in the 1990s by the merger of the two largest companies in the industry at the time, Brahma and Antarctica. Even with new entrants in the market AmBev kept growing and increasing its participation. One of the biggest challenges to work in the beer market is the distribution strategy. AmBev's success has, in its distribution strategy, one of the critical factors in reaching this level of market share. The model AmBev has implemented and continues to invest is what Brahma, pre AmBev, adopted as its strategy in the 1990s. This work aims to determine whether, in a company starting its production activities in the same industry, the AmBev distribution model can be applied. Based on the concepts of logistics and supply chain management, the possible concepts of distribution strategies were identified, seeking to understand those underlying the AmBev reference model. With this, a company has been identified and a case study conducted to understand the application of the AmBev model. The main findings of the study point to possibilities for adopting the model, but with restrictions and constant monitoring to control the implementation of the strategy.

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O interesse de investigar a decisão de empresas multinacionais que optaram pela Região Metropolitana de Campinas originou este trabalho. Para identificar os determinantes da localização industrial nesta região, dentro do contexto da nova geografia econômica, é proposto um modelo teórico de pesquisa. A construção do modelo conceitual tem como objetivo auxiliar o pesquisador a selecionar os construtos e as variáveis que serão incluídas no estudo. A proposta foi analisar as principais abordagens à questão localização, considerando as motivações e as vantagens que predispõem a empresa multinacional a investir no estrangeiro.Este artigo apresenta o desenvolvimento desta proposta. O modelo aqui apresentado foi desenvolvido para ser aplicado num estudo múltiplo de casos, com 14 empresas multinacionais da região. Os resultados da aplicação do modelo serão objeto de outro trabalho.

Purpose The singularity of being the first Chinese manufacturer of drug-eluting stents to arrive in Brazil and the country being selected as the company's first experience outside its home country motivated the interest in the study of this case, vis-à-vis with the characteristic of internationalization medical device companies according to the Uppsala model. Considering this context, the following research question was outlined: “How did Microport internationalize before the distribution of its stents product in Brazil?” The aim of the study is to investigate Microport's internationalization process for the distribution of its drug-eluting stents in Brazil. Design/methodology/approach Exploratory research under the qualitative method was adopted. It chose the single case study as a procedure for data collection, as it is a revealing, exemplary subject that offers opportunities for access to unusual research. The company MicroPort was chosen because in the period when Chinese medical device companies were focused on gaining market share in China, MicroPort began its international expansion, choosing Brazil as the first country to have its own subsidiary. It consists in the case of the internationalization of a high-tech EMNE in an emerging country that has institutional and cultural differences. Findings Taking advantage of new technology in highly internationalized environments favors its insertion; the internationalization of medical technology can expand according to the Uppsala Model, which does not explain internationalization, but rather its evolution. Cultural and behavioral issues reinforce that the development of the market for medical devices depends on local perspectives and values. The formation of an ecosystem in the local market for internationalization is observed. One implication of the study is that MicroPort's experience and the application of the Uppsala model for international expansion can serve as an important learning experience for Brazilian multinational companies. Research limitations/implications Empirical analysis carried out in the context of a single company. Although the results can be used as lessons learned from the application of the Uppsala model for international expansion of EMNE in an emerging market, caution should be exercised when generalizing its findings. Future studies could carry out comparative cases considering other emerging multinational companies, from the same sector or even from different industries, investing in other emerging markets. There is a limitation of the fact that the case studied does not explore the concepts of the later stages of the Uppsala model. Practical implications High-tech EMNEs internationalizing in other markets need to adopt aggressive strategies. The need to adopt different strategies for supply chain operations according to the specificities of the markets in which they operate. Important contributions to the Uppsala model, with regard to the process of passing stages, learning and networking. The findings of this study have similarities to the process described as a sequence of distinct phases of activities. Social implications A local top management team is essential to deal with institutional issues of government agencies when EMNE is internationalized in a culturally distant market. When there are major institutional differences between the country of origin and the host country, the autonomy in the management of the foreign subsidiary positively influences the acceleration of the internationalization process of companies in the high-tech sector. When there are major institutional differences between the country of origin and the country of destination, the use of local social networks positively influences the acceleration of the internationalization process of companies in the high-technology sector. Originality/value Regardless of these limitations, the study provided an exciting case of internationalization of a Chinese company in Brazil operating in a high-tech medical sector. The challenges for the internationalization of EMNEs continue, which makes it opportune for future studies to include more research in this area. The propositions suggested in the study may be the first step.