In this study, ozone was used to degrade an organic compound of methylene blue dye. The methylene blue was treated with ozonation using ozone generator and the degradation was observed as dye decolorization. Various parameters of ozonation such as contact time, pH, and temperature were chosen. The maximum ozonation of methylene blue degradation was at pH and contact time of 11 and 13 min, respectively. The effect of temperature on the destruction of methylene blue with ozone was obtained the highest result at temperature 35 °C. The LC-MS/MS results showed that ozonation caused degradation of methylene blue producing a compound with molecular weight of 208 g/mol as the unstable compound of N-(4-nitrophenyl) butanamide (C10H12N2O3). Finally, it formed stable fraction compound of 1-nitrocyclohexene (C6H9NO2) with molecular weight of 127 g/mol which much safer and reduce the harmness of methylene blue in waste.

strung together w^th one another as part of the storytell^ng that ^s story of Mount G3r3 Mandara ^n f^nd^ng T3rta Amertha. Kala Rau and Garuda W^snu wh^ch have a he^ght of 12 meters can be observed from the four corners of the road. As for the purpose of the Government of the G^anyar Regency to bu^ld the Kala Rau Statue, Garuda W^snu ^s used as a landmark for the C^ty of G^anyar, and ^s able to support the ex^stence of C^ung Wanara C^ty Park ^n G^anyar, to be able to attract the ^nterest of v^s^tors to v^s^t C^ung Wanara C^ty Park as well as be^ng able to support the face of a c^ty that has the t^tle of c^ty of arts and culture. Th^s study uses a qual^tat^ve rat^onal^st^c method. The purpose of th^s research ^s to f^nd out whether the statues ^n C^ung Wanara C^ty Park have funct^oned as a landmark of the C^ty of G^anyar and are able to support the C^ty of G^anyar as a C^ty of Arts and Culture.

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention