This study examines whether consumers' emotive responses to a destination slogan are consistent with their reactions to the destination that the slogan is created for and whether affective image congruence between the two contributes to destination brand awareness. Findings conclude that destinations and their slogans may not evoke similar emotions and that affective similarity between a destination and its slogan significantly improves consumers' ability to correctly identify a destination from its slogan. This study proposes and tests a practical tool to aid destination marketers in their effort to evaluate the effectiveness of their brand slogans.

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Customer demands for product search are growing as a result of the recent growth of the e-commerce market. According to this trend, studies on object-centric retrieval using product images have emerged, but it is difficult to respond to complex user-environment scenarios and a search requires a vast amount of data. In this paper, we propose the Video E-commerce Retrieval Dataset (VERD), which utilizes user-perspective videos. In addition, a benchmark and additional experiments are presented to demonstrate the need for independent research on product-centered video-based retrieval. VERD is publicly accessible for academic research and can be downloaded by contacting the author by email.