The intention to buy back is one of the objectives of the business strategy. This study aims to analyze the effect of mediating customer satisfaction on e-service and repurchase intention. This analytical study was conducted on e-commerce that is widely used by Indonesia, namely Shopee.co.id. The rapid growth of e-commerce, both C2C and B2B, has made online retailers compete in the online retail business. The intention to buy back is no longer solely due to the quality of service like an offline business. The purpose of this study is to analyze the role of mediating customer satisfaction from the quality of E-Commerce on repurchase intention in E-Commerce that has implemented a combination of C2B and B2B. Quantitative methods with structural equation analysis (SEM) and path analysis were used to analyze data using LISREL. The questionnaire is distributed to respondents used as samples taken from the population for this research. The researched population is user of Shopee.co.id in Indonesia, whereas samples of the population are randomly taken. The samples of this research are 279 respondents. The results of this study found that there is no significant direct effect of electronic service quality on repurchases intentions, but when customer satisfaction acts as a mediating variable, it shows that electronic service quality affects repurchase intention significantly through customer satisfaction. This study will help online retailers to find out what factors influence customers to make repeat purchases.
Aim of the study: This study aimed to evaluate the effectiveness of wellbeing instruction on the knowledge and attitude of university students on pre-marriage screening and counseling. Methods: A quasi-experimental design was used which was conducted at one medical Nursing and one non-medical Commerce faculty at Kafrelsheikh University, Egypt. A purposive sample of one thousand female students enrolled in this study. One tool was used which was self-administered questionnaire. Results: There was a statistical significance with total knowledge and attitude. The aggregate knowledge score expanded from 23.3% to 54% among medical students, and from 21% to 41% among non-medical students and the significance was statistically high. The elevating attitude significantly increased from 54.7% to 66% among nursing students and from 49% to 57.5% among commerce students. Conclusion: It can be inferred that, even though there was a difference in the level of knowledge for all students in the two groups after wellbeing instruction, they had inadequate information about pre-marriage screening and counseling. But above one half from each group communicated a great and motivating attitude toward pre-marriage screening and counseling. Recommendations: On the glow of these findings, it is prescribed to lead wellbeing training administrations about pre-marriage screening among students of secondary schools in Kafrelsheikh Governorate to expand the general population mindfulness and impact their states of attitude towards pre-marriage screening and counseling administrations.
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