The intention to buy back is one of the objectives of the business strategy. This study aims to analyze the effect of mediating customer satisfaction on e-service and repurchase intention. This analytical study was conducted on e-commerce that is widely used by Indonesia, namely Shopee.co.id. The rapid growth of e-commerce, both C2C and B2B, has made online retailers compete in the online retail business. The intention to buy back is no longer solely due to the quality of service like an offline business. The purpose of this study is to analyze the role of mediating customer satisfaction from the quality of E-Commerce on repurchase intention in E-Commerce that has implemented a combination of C2B and B2B. Quantitative methods with structural equation analysis (SEM) and path analysis were used to analyze data using LISREL. The questionnaire is distributed to respondents used as samples taken from the population for this research. The researched population is user of Shopee.co.id in Indonesia, whereas samples of the population are randomly taken. The samples of this research are 279 respondents. The results of this study found that there is no significant direct effect of electronic service quality on repurchases intentions, but when customer satisfaction acts as a mediating variable, it shows that electronic service quality affects repurchase intention significantly through customer satisfaction. This study will help online retailers to find out what factors influence customers to make repeat purchases.

Abstract This study aims to examine the effect of dining experience on customer loyalty, examine the effect of dining experience on customer satisfaction, examine the effect of customer satisfaction on customer loyalty, and examine the effect of customer satisfaction. dining experience on customer loyalty with customer satisfaction. as a mediating variable. Data collection using the questionnaire method. The population in this study were customers who had visited, ate and had a customer loyalty card at the MyWarung Pererenan restaurant by walk-in in 2020 as many as 12,639 people. The technique used in this research is purposive sampling which aims to determine the sample with the criteria of customers who have visited and dined and provide a positive online review at the MyWarung Pererenan restaurant. The number of samples is 100 people and all of them provide answers. The analytical technique used is the classical assumption test, path analysis test, coefficient of determination test and Sobel test. The results showed that the dining experience had a positive and significant effect on customer loyalty, the dining experience had a positive and significant effect on customer satisfaction, customer satisfaction had a positive and significant effect on customer loyalty, and customer satisfaction had a positive and significant effect on customer satisfaction. mediation on the relationship between dining experience and customer loyalty.     Keywords: Dining Experience, Customer Loyalty, Customer Satisfaction             Abstrak Penelitian ini bertujuan untuk menguji pengaruh pengalaman bersantap terhadap loyalitas pelanggan, menguji pengaruh pengalaman bersantap terhadap kepuasan pelanggan, menguji pengaruh kepuasan pelanggan terhadap loyalitas pelanggan, menguji pengaruh kepuasan pelanggan. pengalaman bersantap pada loyalitas pelanggan dengan kepuasan pelanggan. sebagai variabel mediasi. Pengumpulan data menggunkana metode kuesioner. Populasi dalam penelitian ini adalah pelanggan yang pernah berkunjung, makan dan memiliki kartu loyalitas pelanggan di restoran MyWarung Pererenan secara walk-in tahun 2020 sebanyak 12.639 orang. Teknik yang digunakan dalam penelitian ini adalah purposive sampling yang bertujuan untuk menentukan sampel dengan kriteria pelanggan yang pernah berkunjung dan bersantap serta memberikan review positif secara online pada restoran MyWarung Pererenan. Jumlah sampel 100 orang dan semuanya memberikan jawaban. Teknik analisis yang digunakan adalah uji asumsi klasik, uji analisis jalur, uji koefisien determinasi dan uji Sobel. Hasil penelitian menunjukkan bahwa pengalaman bersantap berpengaruh positif dan signifikan terhadap loyalitas pelanggan,  pengalaman bersantap berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. mediasi pada hubungan antara pengalaman bersantap dan loyalitas pelanggan.   Kata kunci: Dining Experience, Loyalitas Pelanggan, Kepuasan Pelanggan

Tourism villages in their development must have a good marketing strategy. Many tourist villages are not developing and progressing because the management and marketing aspects are not carried out properly. The development of a tourist village through an annual event strategy is one of the strategies carried out by independent tourism villages such as the Penglipuran Tourism Village. This study aims to examine the marketing strategy of Penglipuran Tourism Village through an annual event. Two objects that will be studied in the event are event management and marketing strategy. A qualitative approach is the method used in this study. The in-depth interview technique is a technique used to search for data in depth with a purposive sampling technique. The results of this study indicate that there is good event management carried out by the committee which consists of aspects of research, design, planning, coordinating and evaluating. The eight elements of the marketing mix are also applied in the event marketing strategy, such as product, price, place, promotion, people, packaging, programming and partnership aspects. Penglipuran Village Festival as an annual event is managed independently based on the community and is consistently carried out every year. This event has a good impact on the existence of tourism village branding, and provides economic, socio-cultural and environmental welfare benefits.

Review and analyze impact of differentiation strategy product, differentiation strategy services, and differentiation strategy image of Alfa Retailindo (Carrefour) to Power competitive company on business retail in Makassar City to be objective main study this. People who shop at PT Alfa Retailindo (Carrefour) in 2023 will become subject study this. In study this, questionnaire sent to participant for gather information. There are 100 participants in survey used for compile study this. Analysis done with use regression double using SPSS 25. The results show that third type differentiation product, service and image role positive and significant in a manner statistics in increase Power competitive company industry retail PT. Alfa Retailindo (Carrefour). Findings show that Power competitive company increase along with growth differentiation product, differentiation service, and differentiation image.