The demand for beef cattle increases every year ahead of the Eid al-Adha celebration. While the fulfillment of orders in the market is rising, the critical point is that the distribution of beef cattle tends to be uneven between regions. This paper proposes a case study of how the interaction between market and demand fulfillment, in the case of the beef cattle market, can be supported by digital marketing. The focus is how the new company (start-up) creates a marketing chain between regions, West Nusa Tenggara and DKI Jakarta. An in-depth characterization of the marketing chain was carried out through semi-structured interviews. In addition, secondary data uses institutional/private publication data, which is then analyzed descriptively. Using integrated marketing communications (IMC) practices, we explore an enhanced framework for managing communications in the digital world. This research is expected to help fulfill the needs of livestock (beef cattle) to be more optimal, concise, attractive, and evenly distributed so that the social objectives of the celebration of Eid al-Adha are achieved. The study also highlights the utility for organizations to use social media strategically rather than simply as a tactical tool.

This study explains millennial and Gen-Z attitudes, perspectives, and behaviors in implementing the eco-office concept. As a qualitative method study, the study uses primary data through semi-structured interviews and secondary data collected from reports, public/private publications, and census results, using the Yin case study model as data analysis. The study results reveal that the biggest challenge in implementing new policies is self-thinking. Leaders, as change agents, play an essential role in penetrating messages that make them act pro-environment. The reward system will be very effective, especially providing satisfaction for self-actualization. The findings of this study have implications for policymakers as input. For example, the results show that social media plays a crucial role in increasing environmental awareness. In addition, simple shifts such as electronic media use at work will cut the file chain, making it more effective and favored by young people. They understand the consequences of their actions on the environment and have the education, motivation, and social awareness to participate in the green movement. However, beliefs and actions are not fully integrated, and investigating and understanding their behavior and unique needs in the workplace will lead employees to integrate and succeed together to support the environment.

The purpose of this research is to be an empirical part of examining how crowdfunding platform collaboration with other media can create "new media." Also, the question of how this new form can provide, only entertainment or adding further value, as playing a role in mobilizing society awareness. Using a qualitative case study method with an interpretive paradigm, it was found that actors or influencers as part of initiator crowdfunding donations play a significant role in moving the community and society to make donations to attract a wider audience. They encouraged and influence community behavior to be more involved in social fundraising campaigns. This study showed that intrinsic motivation affects more than extrinsic motivation and found that this type of crowdfunding can fulfill whether entertainment or social movement in the community. It also allows us to understand better and even guide to maximize the potential future of crowdfunding donations.