In developing and implementing appropriate food risk management strategies, it is important to understand how consumers evaluate the quality of food risk management practices. The aim of this study is to model the underlying psychological factors influencing consumer evaluations of food risk management quality using structural equation modeling techniques (SEM), and to examine the extent to which the influence of these factors is country-specific (comparing respondents from Denmark, Germany, Greece, Slovenia, and the United Kingdom). A survey was developed to model the factors that drive consumer evaluations of food risk management practices and their relative importance (n= 2,533 total respondents). The measurement scales included in the structural model were configurally and metrically invariant across countries. Results show that some factors appear to drive perceptions of effective food risk management in all the countries studied, such as proactive consumer protection, which was positively related to consumers' evaluation of food risk management quality, while opaque and reactive risk management was negatively related to perceived food risk management quality. Other factors appeared to apply only in certain countries. For example, skepticism in risk assessment and communication practices was negatively related to food risk management quality, particularly so in the UK. Expertise of food risk managers appeared to be a key factor in consumers' evaluation of food risk management quality in some countries. However, trust in the honesty of food risk managers did not have a significant effect on food risk management quality. From the results, policy implications for food risk management are discussed and important directions for future research are identified.
In a realistic social context, people are confronted with both positive and negative information, yet research on this topic is relatively scarce. We present 2 studies examining the role of initial attitudes on the impact of one-sided vs. balanced positive and negative information on attitudes toward food production methods. The first experiment demonstrated that one-sided information influenced postinformation attitudes congruent to the direction of the message content. The second experiment showed that the effect of balanced information on post-information attitudes may depend on initial attitudes. These results demonstrate that negativity effects are dominant for people with initial positive attitudes, but change into positivity effects for people with initial negative attitudes. Implications for communicating both positive and negative information are discussed.
The strategic development of novel nanotechnologies will be determined by their public acceptance, which in turn may be influenced by public perceptions of the risks and benefits associated with the specific applications. At the present time, public opinions towards nanotechnologies remain largely inchoate, although this is likely to change with increasing public exposure to relevant information. In two experiments, a total of 618 participants, from the UK population, were provided with different risk-benefit information on nanotechnology application in food. The results show that the provision of both risk and benefit information does not influence average attitude, but results in some individuals becoming more positive and less ambivalent and others more negative and less ambivalent towards nanotechnologies. A third group maintained a neutral attitude and became more ambivalent. It is concluded that to understand public opinion formation about nanotechnology keeping track of polarization and ambivalence is important.
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