“…potentially due to variation in education levels, ethnicity, experience with food-illness, attitude towards the hazard (Tucker, Whaley, & Sharp, 2006), socioeconomic status, gender (Frewer, 2000;Redmond & Griffith, 2005), or region (Frewer, 2000;Houghton et al, 2006). Risk-benefit communication must be in line with stakeholder needs for various hazard types, especially in terms of information that relates to the integration of positive and negative impacts, which may have different levels of associated uncertainty or risk variability (Frewer, 2004;Van Dijk et al, 2008). Overall, information regarding stakeholder and public risk perception and potential social impacts will provide valuable insight into the risk-benefit communication process, necessary to inform consumer decisionmaking.…”