Technology is an essential aspect in all fields, and its presence is an active presence that represents the vision of architecture and enhances its orientation. In addition to providing practical solutions that increase the value of architectural facilities and enhance their efficiency, and due to the profound impact of technology, there is a need to test their products, especially in the field of housing, where technology is a twoedged dimension that enhances the positive aspects and can pose a number of problems. In this context, a number of construction technologies are being offered as a solution to architecture, especially in the area of housing. These techniques include pre-fabrication using cold-rolled steel plates, which present themselves as an appropriate, efficient, economical and quick solution to solve the housing problem. The objective of the study is to: Examine the aspects of this technique and measure its advantages by measuring its efficiency in the specific aspects of housing. According to the objective of the study, it took four procedural steps. The first was a statement of the cognitive aspects and frameworks for the construction of the buildings and their specific objectives, and technical aspects and dimensions (pre-fabrication using light-alloy iron). The second step is to develop a theoretical framework for the performance aspects and features adopted for building techniques, which is a base through which the selected technology features can be measured as a study objective. And then move (under third procedural step) -to measure the specific aspects of the theoretical framework and apply it to a number of projects approved for this technique, under a technical and field study. And then the fourth procedural step represented by drawing conclusions from the empirical study and the general and detailed conclusion. a ‫شوك‬ ‫احسان‬ ‫مفيد‬ ‫د.‬ a ‫محمود‬ ‫موفق‬ ‫هديل‬ a alabdaa.tanmea@yahoo.com mufeedshouk@yahoo.com auday_aa_a@yahoo.com ‫التكنولوجية‬ ‫الجامعة‬ -‫العراق‬ ‫العمارة/‬ ‫هندسة‬ ‫قسم‬ -‫بغداد‬ a ‫ة‬ ‫ي‬ ‫اح‬ ‫ت‬ ‫لمف‬ ‫ا‬ ‫ت‬ ‫ا‬ ‫م‬ ‫كل‬ ‫ل‬ ‫ا‬ ‫تقنيات‬ ‫البناء‬ ‫؛‬ ‫اق‬ ‫العر‬ ‫في‬ ‫االسكان‬ ‫؛‬ ‫الحديثة‬ ‫التكنولوجيا‬ ‫؛‬

تمثل التكنولوجيا جانباً اساسياً في كافة المجالات وبخاصة العمارة التي تشكل رؤيتها وتعزز توجهها ، حيث توفر التكنولوجيا حلولاً عملية ترفع قيمة المنشئات المعمارية وتعزز كفاءتها. وانطلاقاً من التأثير العميق للتكنولوجيا - تبرز الحاجة الى اختبار نتاجها وبخاصة في مجال السكن الذي تكون فيه التكنولوجيا بعدا ذا حدين يعزز احدهما الجوانب الإيجابية فيما يطرح الآخر جملة من الإشكاليات . وفي إطار ذلك تطرح عدد من تكنولوجيا الإنشاء نفسها كحل للعمارة وبخاصة في مجال السكن. ومن هذه التقنيات (تقنية التصنيع المسبق باستخدام الواح الصلب المغلون المشكل على البارد) ، التي تطرح نفسها كحل مناسب وكفوء واقتصادي وسريع لحل مشكلة السكن . وبموجب ذلك تحدد هدف الدراسة بـ : تقصي جوانب هذه التقنية وقياس كفاءتها بمجوب ميزاتها في الجوانب المحددة للسكن . وبموجب ما حددته الدراسة من هدف ، عمدت الى اربعة خطوات إجرائية ، تمثلت الأولى ببيان الجوانب والأطر المعرفية لعملية تشييد الابنية والاهداف المحددة لها ، وجوانب وابعاد تقنية (التصنيع المسبق باستخدام بليت الحديد المغلون الخفيف) . فيما تتمثل الخطوة الثانية ببلورة اطار نظري للجوانب الأدائية والميزات المعتمدة لتقنيات البناء ، والتي تمثل قاعدة  يمكن من خلالها قياس ميزات التقنية المختارة كهدف للدراسة . والانتقال بعد ذلك - (بموجب الخطوة الإجرائية الثالثة) - الى قياس الجوانب المحددة في الإطار النظري وتطبيقه على عدد من المشاريع المعتمدة لهذه التقنية ، بموجب دراسة فنية وميدانية.

The contemporary development in the field of the digital technology for the media has been witnessed an increasing use in the urban scene of the city. This causes disconnection of the visual references of the place, which are replaced by a simulation of the reality by digital images as an alternative to the physical presence. So, the Availability and spread of the new means of visual communication and information technologies create new symbols of contemporary life, that have different levels of acceptances by users. The problem of research is: "The need to detect the user's evaluation of the use of media technology in the urban scene". The research proposal is: The excessive use of media in urban scene led to visual pollution and the lack of sense of place. For its methodology, the research follows three steps: First, the review of the architectural writings that have agreement or disagreement of the presence of media in the urban scene, to find the scalable items to measure the user ' s evaluation of the urban scene. Second, the implementation of the Questionnaire, which is made by choosing of five case studies representing various urban scenes in Baghdad city (where the media is used), to adopt the questionnaire form designed, as a means of measuring user's evaluation. The research Sample was 40 persons (not architects) and 70 persons (the architects), who have visited the case study sites several times. Third, by using questionnaire form and excel program, the results are Calculated. The research concluded some negative issues, that should be noticed while using media in the urban scene, to avoid visual pollution and provide the sense of place with the help of the specialists. The ease of recognizing and understanding of the user and the limited use of the media are the most important evaluation factors in user preferences.