The defining characteristic of 2020 is life interrupted. Countries around the globe are impacted by wholescale stay-at-home orders, looming economic collapse, heightened public attention to systemic racism, and associated protests. Even as global events create immense disruptions for individuals, these events also necessitate responsive actions from public and private institutions. In this Dialogue essay, we argue that the current crises emphasize the need for public organizations to sustain relationships by infusing communication efforts with empathy. Using an organizational theory approach of crisis management, we argue for the importance of focusing on governance legitimacy in times of crisis and highlight three communication strategies public organizations can use to strengthen relationships and improve crisis management performance.

COVID-19 is forcing alterations to administrative communication. Higher education institutions transitioning online during the pandemic offers a fertile ground to analyze what happens to organizational communication within administration when the mode is primarily remote. Using a content analysis of emails and participant interviews, this work finds that while administrators intend to communicate empathy, messages fall short of fostering connection with faculty due to failing to cultivate buyin through quality feedback channels. The takeaways of this study of remote communication is that despite its mode, communication must be two way, and the authenticity of organizational communication becomes more important under pressure-filled circumstances.