In today's competitive world, success is very close relationship with customer loyalty towards the organization.In several studies have shown that increased communication with clients and maintaining relationships with themwill eventually pave the way to customer satisfaction and 10yalty;Especially commercial and service organizations such as banks seeking major improvements in the way of their progress and customers are the main driving of these organizations. Loyalty maybe the one of most important structures in the marketing, Because of its ultimate effect on repurchase behavior of customers. However, with the increasing development and the emergence of new technologies in the context of the Internet, it is important to communicate with customers through modern methods and also with spending less time and money to be made on both sides.Given the importance of the issues raised, this study is designed to explore the impact of electronic customer relationship management (e-CRM) on customer loyalty. The purpose of the study is practical; and in terms of methodology is cross-correlation. The population of this research is the customers of Sepah Bank in Isfahan city branches.

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Packaging is one of the important marketing tools needed for manufacturers and exporters of products to increase their competitiveness in international markets. The purpose of this study is to identify the important factors in the packaging of fruits and vegetables for export. This study has practical purposes, and data collection is performed and described with a qualitative analysis approach. Interviews are structured or semi-structured. In this way, by interviewing export and packaging experts, traders, and senior executives of companies exporting fruit and vegetables, we examine the factors that affect customers' decisions to buy exported agricultural products. Data analysis is performed using the theme analysis method, and using MAXQDA software. The results show that the factors affecting the packaging are categorized into seven classes: environmental issues; appearance characteristics; shipping conditions; rules and regulations; characteristics of the export destination; product information and product type.

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