Araştırma Makaleleri/Research ArticlesThe strategıc ımportance of e-complaınts about the health servıces of the hospıtals Hastanelerde sağlık hizmetleri hakkındaki e-şikayetlerin stratejik önemi Murat NAZLI ve Hande ARBAK

Primary purpose of the study is to find out the innovation management perspectives and future perceptions of innovative firms in İzmir, Turkey, in order to understand the current and future innovation dynamics of the province. Accordingly, 20 innovative firms in Izmir are analysed by using a face to face semi-structured interview technique and performing a content analysis. Study outcomes basically revealed a great diversion in various topics of innovation management. For instance; 85 % of firms focus on product innovation and 30 % of firms have both a strategic plan and an innovation plan. In addition, 75 % of firms mentioned that there is either a department or an appointed manager in dealing with innovation activities. 85 % of respondents use several tools to trigger creative thinking and innovation whereas 65 % of innovative ideas are generated from employees' suggestions. Only 35 % of firms emphasized that they have a systematic approach in finding out innovative perspectives. Results indicate a multidimensional understanding of innovation management and also in future perspective of the province. This diversion in the perception of firms, reveal that firms gain success in innovation, through a unique understanding of their own, more than implementing a standard procedure.