Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to find counterfeit products very easily, especially fashion products. The aim of this quantitative study is to analyze personal values and social factors toward counterfeit items and the intention to purchase counterfeit goods in Indonesia, with a focus on fashion products. The study also aims at analyzing the influence of novelty seeking, integrity values, and status consumption on people’s attitudes toward counterfeit goods. Furthermore, this study also addresses the influence of perceived risk, information susceptibility, physical vanity, and vanity-achievement on the intention to purchase counterfeit products. One hundred and ninety-three respondents were included in our study after survey questionnaires had been distributed in Indonesia. The respondents were 19 to 44 years old, living in Jakarta, Tangerang, Bogor, Bekasi, Yogyakarta, Bandung, Medan, Jambi, Batam, Pekanbaru and Samarinda, all of which are larger cities in Indonesia. Data were analyzed using partial least squares. The results of the study showed that the attitude toward counterfeit items was the most important factor in the willingness to purchase counterfeit goods. Novelty seeking, integrity, status consumption, and information susceptibility were also important determinants of people’s attitudes toward counterfeit products. Perceived risk, physical vanity, and achievement vanity were found to have an insignificant relationship with the intention to purchase counterfeit products .  This study also has an impact on marketing strategies. One of them is marketers can offer very prestigious brands to reduce the trade in counterfeit luxury brands.

AbstrakPenelitian ini bertujuan untuk melakukan studi mengenai konsep syukur dan dilakukan pada kalangan mahasiswa di Universitas Paramadina. Pertanyaan penelitian yang dibangun berupa bagaimanakah gambaran konsep syukur yang maknai oleh para responden. Penelitian ini menggunakan metode kualitatif analisis isi dengan menggunakan pertanyaan terbuka dan dianalisis dengan analisis isi secara induktif. Subjek dalam penelitian ini adalah mahasiswa di universitas Paramadina yang berjumlah 192 orang. Hasil penelitian ini menunjukkan bahwa konsep rasa syukur dibangun atas 5 kategori yang terkait dengan kondisi menerima (41,15%), berterimakasih (23,44%), menikmati (9,38%), menghargai (6,25%), dan memanfaatkan (6,25%). Kelima kategori tersebut mengarahkan pada kondisi yang ada dan dimiliki dalam diri serta segala proses kehidupan yang dijalani. Di dalam penelitian ini, objek rasa syukur ini diarahkan pada keberadaan Tuhan. Hasil dalam penelitian ini memberikan gambaran yang berbeda terkait dengan konsep syukur yang biasanya menjadi rujukan dalam penelitian di barat khususnya terkait dengan objek keberadaan Tuhan. AbstractThis research aims to study about gratitude concept in students of Paramadina University. The research question is how description about gratitude concept which is interpreted by respondents. This research used qualitative content analysis with open-ended questionnaire and analysis with inductive content analysis. Respondents in this research are 192 students at Paramadina University. The results showed that gratitude concept built with five categories that is acceptance (41.15%), gratefulness (23.44%), enjoy (9.38%), appreciate(6.25%), andutilize(6.25%). Thisfivecategoriesdirectingto therealconditionandownedinsideof self and all the life lived. The result of this research also directing to the existence of God. This result shows the difference view with the west literature, especially related to the object of God.

The aim of this study was to analyze the motivational factors of collaborative consumption in the era of the sharing economy, as a part of consumers’ behavior by online media platforms. Collaborative consumption is about people’s willingness to share and to collaborate to meet certain needs. The study used the qualitative method with interviews for the data’s collection. The context of the study was using consumers who had experience of using Airbnb, Go-Jek, and selling their product via online media. Twenty-four respondents were obtained for the interviews. The length of each interview was approximately 1.5 hours. The analysis of this shifting consumption across its different facets provided an analysis of the motivational aspect of sharing resources, and the change in consumer consumption patterns. The motivational research examined the underlying reasons for consumers to act, and to undertake collaborative consumption; home sharing and selling second-hand goods were analyzed from the perspectives of their economic aspects, utility reasons, social orientation, emotional aspects, ecological aspects and personal values.

Tujuan dalam studi pendahuluan ini untuk melihat keyakinan serta atribusi individu dalam melihat tanggung jawab terkait permasalahan perubahan iklim dengan responden mahasiswa. Pengumpulan data menggunakan pertanyaan terbuka dengan melibatkan 267 responden. Data yang diperoleh dianalisis dengan menggunakan pendekatan analisis konten. Hasil penelitian menunjukkan bahwa 77% responden merasa familiar terkait dengan fenomena perubahan iklim dan 72% mahasiswa yang meyakini bahwa saat ini sedang mengalami permasalahan perubahan iklim yang dipersepsikan dengan 2 indikator terbesar yaitu suhu yang terasa meningkat dan kondisi cuaca saat ini yang tidak menentu. Selain itu, atribusi tanggung jawab permasalahan mengenai perubahan iklim menurut mayoritas para responden (98%) diarahkan pada perilaku individu dibandingkan kententuan takdir. Sehingga menurut para responden, upaya menyelesaikan permasalahan perubahan iklim ini adalah perubahan gaya hidup keseharian yang pro terhadap lingkungan

Adaptation of a psychological instrument is essential due to cultural difference and context. This study aimed to adapt the Gratitude Questionnaire-6 (GQ-6) in an Indonesian context. The initial steps included back-to-back translation, focus group discussion, expert judgements, and pilot study. From this procedure, five additional items were added to the original GC-6. The eleven final items were tested to 404 undergraduate students aged 18-24 years-old from several universities in Jakarta. The reliability test, the internal consistency, was examined by the Cronbach’s alpha coefficient, while the validity test, construct validity, was examined using exploratory factor analysis (EFA).  The result of analysis showed good validity and reliability (Cronbach’s alpha: 0.789). This study concluded that 11-item gratitude questionnaire consistently measured gratitude in adolescents based on two factors: appreciation to the constant  experience of life and appreciation towards individuals that take part in one’s life.