Understanding the attitude and behavior of customers is essential for every company where consumers differ in attitudes towards product/service. The consumer buying behavior in today's information-saturated world is based on how a product/service is marketed. However, the rapid diffusion of technology anchored growth and challenges on e-marketing trends. For instance, despite the widespread and large-scale adoption of e-marketing around the world, one does not see this trend happening on a big scale in Nigeria. Therefore, this study examines the influence of e-marketing factors on consumer buying behavior in the Nigerian context with particular reference to the University students participating in online business. The study employed the quantitative method, where primary data were collected via online distribution of the questionnaires among 233 customers, specifically students of the Osun state Universities in Nigeria. Also, structural equation modeling using AMOS software was employed to examine the relationship and hypothesis testing. The findings of this study revealed that e-marketing is positively and significantly influence consumer buying behavior in the area of e-mail marketing, mobile marketing, and e-advertising factors. The study asserted that firms must engage the consumers using technology that are more likely acceptable by consumers in the present digital and customer-oriented era. Also, knowing fully the emerging technologies may furnish valuable insights for various stakeholders to work well in Nigeria. Finally, the new trends in e-marketing are recommended from a strategic and operational level in which different techniques ease the buying behavior of consumers.

Ascertaining the effective work and life balance of employees becomes relevant as human needs are evolved in the dynamic environment in which they operate. Several institutions, especially in the education sector have adopted the financial motivation mechanism in covering up for imbalance work life for employees. However, these challenges have persisted and require attention. We therefore aimed at examining a specific impact of work flexibility and environment on the performance of academic staff with a focus on the selected tertiary institutions in Kwara State. We retrieved 246 copies of questionnaires from academic staffs of three selected state-owned institutions. Thus, the data collected were analyzed using SPSS version 25. The new research result revealed that work-life balance through its variables (work flexibility and work environment) significantly affects the employees’ performance. We conducted a search by focusing on the work structures through work flexibility and environment and the analysis has established that work life balance significantly affects the employees’ performance through its indicators. Also, this study found out that with increase in a flexible work style not encroaching into the private life, employees reacts in a positive way and also when the environment becomes conducive, employees tend to rise their work culture thereby affecting their performance. This practical observation also goes in tandem with the position of spill over theory which best appropriates the distinctive factors between home and work. Thus, the new research results recommend making schedules to create clear boundaries between work and private space for attaining effective performance.

Whistle-blowing activities around the world have generated huge interests from concerned parties such as the financial and public service, as the aftermath of its neglect often has dilapidating effects on the sustainability of economic growth and development of the nation. This is often seen in the 3rd world nations, such as Nigeria. This study aimed to examine the existing phenomenon between whistle-blowing, economic sustainability, growth and development of Nigeria. This study adopted the Theory of Planned Behavior. However, this was a literature review study that basically draws inferences from studies in this field from different continents (i.e. Europe, America, Asia and Africa). Consequently, the objective of this study was to conceptually investigate the whistle-blowing activities in Nigeria as to how it has assisted in curbing corruption in the public space in turn and improving the economic growth and development. In furtherance, this study reviewed events in African countries with close indexation with Nigeria. Therefore, this study concludes that whistle-blowing has a direct impact on sustainable economic growth and development of Nigeria. This is evident in the Transparency International index report. Lastly, this study recommends that whistleblowing policy should be properly implemented in public institutions to achieve minimum involvement of corruption in the country and that whistleblowers should be protected to encourage disclosure of corrupt acts in the public sector. This in turn will assist in the attainment of sustainable economic growth and development. Keyword: Whistleblowing, sustainable economic growth, theory of planned behaviour

Several companies spend enormous amounts on advertising and still claim indifference in sales volume. This seems to be based on a completely understandable reaction to the initiative. The problem might emanate from media channel or advertising strategy itself. The study therefore, investigated effect of advertising strategies on consumer brand preference with particular reference to UAC food plc Osogbo, Osun state. It examined the choice of advertising media on consumers’ brand preference and also determined the relationship between publicity through celebrity endorsement and consumer brand preference of UAC foods plc. 140 questionnaires were administered to the target respondents using simple random sampling and correlation and multiple regression techniques were used to analyse the collected data via SPSS version 25. Result from the study shows that advertising has a significant effect on consumers’ brand preference. Publicity through celebrity endorsement also has strong relationship with consumers’ brand preference. The choice of advertising media has a significant influence on consumers’ brand preference. The study therefore recommended that advertising should be seen as an investment in the future of products and not to be evaluated by its immediate returns.

This paper examines the concept, causes, classes, consequences and control of organizational conflict. The study discovered that like many other areas of academic endeavor, conflict generates considerable ambivalence and leaves many managers and scholars quite uncertain about its meaning, sources or causes, typologies, effects and remedy. Thus, this study covers the definition of conflict, causes of conflicts in an organizational setting and classifications of organizational conflicts. Other issues discussed are positive and negative consequences of organizational conflicts and steps that are needed to be taken in order to manage, minimize and solve organizational conflicts. This will help in extending the frontier of knowledge in this area of academic discipline.