The impact of the coronavirus pandemic has been felt in the business and financial world. In a fairly short time, marketing patterns have changed, especially when social distancing is enforced and micro-restrictions. Business actors have to rack their brains to be able to market their products or services to consumers as a brand strategy to survive amid the coronavirus pandemic. Business people optimize online marketing and digital branding to communicate with their target consumers. The COVID-19 PANDEMIC has also accelerated digitalization in the marketing sector. Online sales are one of the solutions to the limited physical movement of people to visit shopping centres. The switch to online marketing is also one strategy that determines whether or not a product can survive during a pandemic. This study describes how small and Medium Enterprises in Indonesia face the Covid 19 pandemic. It is hoped that this literature study can provide an overview of the condition of MSMEs in Indonesia during the pandemic to improve welfare through online marketing.

This research was conducted in Indonesia and Turkey. The aims of this study is to analyse the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of trade relations in macro-scale of commodities, the industry attractiveness, trade potential, strategic orientation of the palm oil commodities traded between Turkey and Indonesia, and to analyse the industry competitive forces. The data used are primary and secondary data both quantitative and qualitative. The primary data obtained from deep interview by purposive sampling, Focus Group Discussion (FGD) method by online and offline communication, and from experts acquisition. The secondary data obtained from UN Comrade, FAOSTAT, IMF, World Bank, Ministry of Commerce, Ministry of Agriculture and other relevant agencies. Descriptive data were analysed using the SWOT Matrix method, the SOR (Strategic Orientation) Matrix method, Internal Factor Analysis (IFAS), External Factor Analysis (EFAS), Strategic Position and Action Evaluation (SPACE), and the Porter’s Five Competitive Forces Matrix. Based on the diagram by the internal-external factor matrix, it is known that the condition of between Turkey and Indonesia were same condition on the Divest (X = 0.67; Y = 1.42) and (X = 1.31; Y = 0.57). Therefore, the main suggestion concluded by the study were that the best attack strategy for Turkey are to strengthen the defence strategy first, before then attack has been better for national agro-industrial ability.    

Jeruk bali (Citrus maxima) mengandung vitamin C 26.36 mg/100 g dan serat 0.32 % b/b Namun, jeruk bali mengandung tanin dan saponin yang menyebabkan adanya rasa pahit pada jeruk bali. Pengolahan jeruk bali menjadi jelly drink diharapkan dapat membantu memenuhi kebutuhan vitamin C dan serat pangan yang berasal dari gelling agent yang ditambahkan. Penelitian ini bertujuan untuk mengetahui pengaruh konsentrasi dan jenis gelling agent terhadap sifat fisikokimia jelly drink jeruk bali serta mengetahui formulasi jelly drink jeruk bali dengan kadar serat dan vitamin C tertinggi. Penelitian ini menggunakan 2 faktor yaitu konsentrasi gelling agent 0.8%, 1%, dan 1.2% serta jenis gelling agent yaitu kappa karagenan dan jelly powder. Sifat fisikokimia yang diuji adalah vitamin C, serat, viskositas, kadar air, dan pH dengan uji statistik two-way anova. Hasil penelitian menunjukkan bahwa konsentrasi gelling agent mempengaruhi sifat fisikokimia jelly drink jeruk bali. Sedangkan, jenis gelling agent mempengaruhi kadar serat, viskositas, dan pH jelly drink jeruk bali. Kadar vitamin C dan serat pangan tertinggi terdapat pada formulasi penambahan kappa karagenan 1.2% dengan vitamin C sebesar 69.27% g/ml dan serat pangan sebesar 0.794% b/b.

One of the companies that produce black tea in Indonesia is PT ABC. In PT ABC, the processing system Orthodox Rotorvane produces black tea powder according to market demand, which has a small particle size (broken tea) and quick brewing by applying SNI 01-1902-2016 as a reference for production activities and monitoring the production process. This study contribution to investigate the quality of tea leaf shoots used as production raw materials, especially in the flow of raw material handling, the quality control of raw materials, and the value of the proportion of damage to raw materials. The method used is an analysis based on data Tops Not Eligible/Pucuk Tidak Memenuhi Syarat (PTMS) obtained from each plantation block. The output results obtained show that the value of the proportion of damage to raw materials is still within the control limits where there are only one of the six plantation blocks, namely the Kembang plantation block, produces a value of the proportion of damage outside the control limits with the main factors causing it from human factors, equipment, raw materials and working method used. This research contributes to knowing the value of the proportion of shoot damage for each plantation block at PT ABC.