Atribut supermarket menjadi perangsang motif pembelanja membeli produk, motif pembelian barang diklasifikasikan dalam Hedonik dan motif Utilitarian. Pemuasan motif hedonik maupun utilitarian menjadikan pembelanja setia kepada supermarket. Manfaat dari studi ini mengaplikasikan teori Stimulus Organism Response yang dikemukakan Mehrabian Russel, konsep ini juga dikembangkan oleh Baker dan Donovan, dan konsep Hedonik dari Arnold Reinold. Studi ini dilakukan disupermarket besar di Surabaya. Respon konsumen dan persepsi untuk menjawab pertanyaan dan hipotesanya diuji dengan analisa SEM. responden diambil 200 menurut syarat maksim likehood. Hasil studi memperlihatkan bahwa atribut supermarket berpengaruh terhadap motif hedonik dan motif utilitarian, dan loyalitas konsumen. Temuan empiris dari studi ini bahwa motif hedonik lebih kuat dari motif utilitarian terhadap kesetiaan konsumen. Kata kunci: atribut supermarket, motif hedonik, motif utilitarian dan loyalitas.

Abstrak: PT. Garuda Indonesia merupakan sebuah perusahaan maskapai penerbangan yang menjadi salah satu pemain utama dalam industri penerbangan kelas premium di Indonesia. Penelitian perilaku konsumen tentang pengaruh perceived service quality dan perceived value terhadap loyalitas pelanggan dengan kepuasan dan image maskapai penerbangan Garuda Indonesia dengan 200 pelanggan rute Surabaya-Jakarta, dan sebaliknya. Dengan analisis kausal metode SEM mengupas pengaruh dari kualitas layanan, kenyamanan, dan catering akan membentuk corporate image (Airline Image) dan perceive value, yang kemudian mempengaruhi kepuasan dan loyalitas pelanggan Garuda Indonesia di masa mendatang. Tujuan rekomendasi penulis adalah agar PT. Garuda Indonesia dapat mengevaluasi maskapai penerbangannya, serta menjaga loyalitas pelanggannya dengan pelayanan yang berkualitas.Kata kunci: PT. Garuda Indonesia, Pengaruh Perceived Service Quality, Perceived Value, faktor-faktor penyebab. Abstract: PT. Garuda Indonesia constitutes an owned airline that was one of the major players in the premium class airline industry in Indonesia. The subject that the writer observes is Consumer behavior, to the influence of perceived service quality and perceived value on customer loyalty with customer satisfaction and airline image of Garuda

This study aims to analyze the relationship of Brand Awareness and Country of Origin by using Self Congruity as mediation for Purchase Intention. This causal study used a questionnaire-based survey as a data collection method, and 200 questionnaires have been distributed to sample respondents of this study. The selection of this research sample used a purposive sampling technique with criteria determined by the researcher. Data analysis used the Partial Least Square (PLS) technique. The results showed that from five hypotheses, three hypotheses were supported, and two hypotheses were rejected. Also, this study shows that Self Congruity as the most influential variables affecting respondents Purchase Intention toward Wuling car.

The purpose of this study is to study how widely QRIS is used among micro, small and medium enterprises (MSMEs) and how effective QRIS is in transaction processing. Reviewing the experiences of buyers and owners of micro, small and medium enterprises (MSMEs) having used QRIS has outlined the best way to use the system. This study uses a qualitative descriptive methodology. The goal of qualitative research is to bring researchers and the phenomena they study closer together in an interactive process that increases everyone's knowledge. While describing a phenomenon and its characteristics is the main goal of descriptive research. Observations, interviews, and documentation will be used to collect data, which will then be analyzed to provide solutions to the problems formulated and draw conclusions. The research findings show that first, many merchants and the general public do not understand the features and advantages of the program, the installation of a QRIS-based payment gateway for merchant transactions is still not going well. Second, the community and MSME actors are starting to switch to using QRIS because it can minimize the spread of Covid-19. Third, QRIS shows effectiveness in the transaction process during the Covid-19 pandemic which was very effective, besides that there are 2 types of transaction mechanisms using QRIS, the first is Merchant-Presented (push payment) and Customer-Presented (pull payment).

Pupose: Constructing big potential of development by boosting up the SMEs. The SMEs seems neglected by its history as the main focus remained on public sectory. The SMEs particularuy in large scale manufacturing units beyond the government, bank, and liberalization. As the SMEs sector periodly withdraw their development because of lack skill and function. In this research, SMEs sector an object using the improvement of Entreprenurship skill by Human Capital and Social Resources, and Enterpreneurship Education. Method: This research adopts qualitative research method with Bibliometric Analysis. Bibliometric analysis defines the quality of systematic literature with periodical time and quality evidence in empirical studies. Result: Adopting the Systematic Literature and Bibliometric analysis entrepreneurship could responsibility of reality in better recognize and understand the potentional of implementation process. With an evidences by integrating diffusion perspective between Total Quality Management in Indonesia SMEs sector.