Development of communication and transportation technology has customized the appearance of multicultural marketing environments. The condition causes changes in advertising practices as one of the disciplines that have long been used in promotional practices. In many countries with a multiethnic population, advertising practices based on the melting-pot theory began to be questioned. Some research started to answer the doubts of theoretical assumptions of the melting-pot theory on the situation of multicultural marketing. Among them is the research conducted by Christina Kwai-Choi Lee and his friends with a multi-ethnic social background of New Zealand. This research, referring to that research, tests the model developed by Lee and his friends, by taking a multi-ethnic social background in Indonesia. This research focuses on the use of ad models ethnicity in advertising and usesexperimental laboratory method with 2x2 between-subject factorial design. The factors that are manipulated are ad models ethnicity (Chinese ad model versus Javanese ad model) and product ethnicity category (Chinese ethnic product versus Javanese ethnic product). Participants used are 160 female students from SMA Steladuce 1 Yogyakarta. The result shows that the presence of Chinese ethnicity in the predominantly Javanese environment leads to individuals from Chinese ethnicity become more sensitive to referencing themselves to an advertisement with Chinese models (H-1). Furthermore, an individual's self-referencing to the advertisement with a model that fits with an individual's ethnicity might affect individual attitude in advertising (H-2a, H-2b, H-2c). This study indicates that the Javanese product can moderate self-referencing of individual consumers to an advertisement that uses a model from Chinese ethnicity (H-3a and H-3b

Kemakmuran masjid bisa dilihat dari berbagai kegiatan dan partisipasi aktif jamaah dalam setiap kegiatan yang diselenggarakan oleh masjid. Sebelum pandemi covid-19, berbagai kegiatan masjid, khususnya yang bersifat syiar dan dakwah bisa dilakukan sepenuhnya dengan metode tatap muka. Namun, dengan kondisi saat ini, aktivitas keagamaan di masjid dilakukan secara terbatas. Hal ini tentu berdampak pada suasana kemakmuran masjid dan menjadi tantangan bagi takmir masjid. Berdasarkan permasalahan tersebut, tim pengabdi dan mitra mengadakan kegiatan pengabdian yang bertujuan untuk mentransformasikan sebagain kegiatan dakwah di masjid melalui platform media sosial, yaitu Instagram. Mitra kegiatan ini adalah Takmir Masjid Al Ihsan Trini, dengan sasaran 5 orang anggota takmir bidang dokumentasi, publikasi, dan dakwah. Metode yang dilakukan adalah dengan mengadakan pelatihan dan pendampingan pembuatan konten dakwah dalam bentuk foto/gambar/poster yang menarik dan video singkat untuk diupload di media sosial Instagram. Hasil dari kegiatan pengabdian ini adalah tersedianya akun Instagram resmi yang dikelola oleh takmir masjid dan konten-konten yang diupload dalam akun Instagram tersebut. Implikasi yang dirasakan adalah jamaah masjid bisa mengakses berbagai informasi kegiatan dan syiar dakwah alternatif karena keterbatasan kegiatan masjid secara offline. Dengan demikian, bisa disimpulkan bahwa kegiatan pelatihan dan pendampingan pembuatan akun dan konten dakwah dengan menggunakan platform Instagram sesuai dengan target dan bermanfaat bagi mitra dalam menyampaikan berbagai informasi dan kegiatan dakwah kepada jamaah, sebagai media alternatif di masa pandemi covid-19.

Sistem Informasi Desa (SID) menjadi bagian yang tidak terpisahkan dari pembangunan desa dan kawasan perdesaan. SID berisi tentang data desa, data pembangunan desa, kawasan perdesaan, serta informasi lain yang berkaitan dengan pembangunan desa dan pembangunan Kawasan Perdesaan yang dapat diakses melalui jaringan internet, khususnya website desa. Pengelolaan website desa di Desa Margokaton belum dikelola secara optimal sebagai SID. Oleh karena itu, kegiatan pengabdian ini bertujuan mendampingi Pemerintah Desa Margokaton untuk mengelola data potensi desa ke dalam website desa dalam format yang menarik, informatif, dan mudah diakses. Kegiatan pengabdian dilakukan dalam tiga tahap, yaitu perencanaan, pelaksanaan, dan evaluasi. Metode yang dilakukan adalah dengan pelatihan dan pendampingan kepada staff desa. Hasil dari kegiatan ini adalah: meningkatnya kemampuan staff desa dalam pengelolaan website desa dan tersedianya data desa di website desa yang informatif, menarik, dan mudah diakses. Dari langkah awal ini, diharapkan ke depan website desa bisa menjadi rujukan informasi dan berkembang untuk memberikan pelayanan publik kepada masyarakat desa secara online. Dengan demikian, bisa disimpulkan bahwa kegiatan pengabdian ini sesuai dengan kebutuhan dan menjawab permasalahan mitra.

The Covid-19 pandemic in Indonesia was a challenge for the West Java Provincial Government since the first case was found in residents of Depok City. Inevitably, it caused panic and confusion of information in the community. Therefore, the West Java Provincial Government was demanded to overcome panic and uncertainty in society, which could be fulfilled by performing appropriate government communications. Massive and accessible social media was one of the communication media the West Java Government selected to convey various information and programs to handle Covid-19. This study aims to determine the activities and communication patterns of the West Java Provincial Government through the Twitter accounts of @Jabarprovgoid and @Pikobar_jabar by examining their activities and interactions with the public during the pandemic.

Nowdays, snack products have new creations with started to be widely available. However, it is produced by micro, small and medium enterprises (UMKM), of course also experience constraints as MSME in general is not professional yet did by the people and can not produce continuously. It is a small business, the production aspect of UMKM also uses simple methods and technology and still uses simple management as well. SMEs that move in the fulfillment of culinary tourism also has constraints and has characteristics sebagaiman above. Culinary business that seeks to support tourism include eel products/fried catfish crispy and seaweed. Both of these efforts are done by young people who are creative and have a willingness to go forward developing the business. For catfish fried crispy is done by Noviani brass with trademark "Sari Rasa" while for various snack that comes from seaweed developed by Br. Stenley Avanda with brand "Panda". Once identified through observation and interviews it can be seen that the problems that are still faced include: 1) not understood yet how to market products to foreign tourists, 2) not to implementation yet of professional governance and administration, including the absence of a good business plan, and regular organizational systems; 3) unavailability of English-speaking product packaging; 4) lack of promotion media using the internet; 5) the need for more intensive management assistance to penetrate the wider market. From these problems, efforts have been made to overcome them through activities such as the understanding of export management or foreign tourism through applicative training, product promotion by using English packaging, making brochures with english language and making english-language website. From a series of activities, both partners benefit from increased understanding of product sales to foreign tourists, and can take advantage of promotional media in accordance with the needs of foreign tourists.