Digital literacy is among the major competencies of a company's human resources revealing the relationships of individuals with digital tools. However, an essential premise in studying digital literacy is the level of individuals' readiness for technology. The paper aims to determine the impact of technology readiness on digital literacy, and to establish the characteristics of information society using the case of Turkey. Methodologically, the study rests on the concepts of digitalization, information technology, as well as industrial and information society. Factor, correlation, regression and reliability analyses, and descriptive statistics were used. Using a convenience sampling technique, the authors collected survey results from a sample of 523 individuals aged 18-75. The data were analysed in the SPSS 25 program. The research provides a profile of the Turkish population's digital literacy and technology readiness. According to the findings, the respondents were optimistic about using technology; they were innovative, and do not hesitate to use new technologies. Their digital information literacy and perception of security on digital platforms were high, and they could use digital platforms at a reasonable level. The hypothesis that employees' technology readiness positively affects their digital literacy has been confirmed. The research findings will be useful in determining digital literacy of individuals in the external environment.

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Araştırmanın amacı, tüketicilerin dokunma ihtiyacı açısından internet kanalı ve mağaza kanalları arasındaki geçişlerinin ve satın alma profillerinin belirlenmesidir. Araştırmanın örneklemi en az bir kez internet üzerinden satın alma işlemi gerçekleştirmiş tüketicilerden oluşmaktadır. Araştırma sonucunda 3 farklı tüketici profili (çevrimiçi kanal kullanıcıları, mağaza kanalı kullanıcıları ve çoklu kanal kullanıcıları) oluşturulmuştur. Çevrimiçi kanal kullanıcıların dokunma ihtiyaçlarının düşük olduğu, çevrimiçi kanallardan satın almaya olumlu yaklaştıkları, kanallar arasında geçiş yaparak alışverişi tamamlama niyetinde oldukları sonucuna ulaşılmıştır. Mağaza kanalı kullanıcıları, dokunma ihtiyacı yüksek olan, mağazada ürün incelemesi yaptıktan sonra internetten satın almayı faydalı görmeyen, ancak internetten bilgi toplamaya olumlu yaklaşan bireylerdir. Çoklu kanal kullanıcıları ise yüksek düzeyde dokunma ihtiyacı olan, mağaza ve internet kanalları arasında geçiş ve internet kanallarından alışverişe olumlu yaklaşımı olan kişilerdir. Araştırma, tüketicileri dokunma ihtiyacı, webrooming ve showrooming davranışlarının profillendirilmesi açısından diğer çalışmalardan farklılaşmaktadır.

The study aims to determine the presence or absence of causality relationship between economic growth, employment, inflation, exchange rate, import, export in Turkey, and Azerbaijan. In the study, the two countries' annual frequency data from 1992-2018 were analyzed with the Granger causality test. According to the study, the employment rate of GDP growth appears to be the one-way Granger cause for Turkey. Also, it has been determined that the import and exchange rate is caused to the employment rate. It was observed that GDP growth and export were active on inflation and were Granger cause to inflation. It is determined that GDP growth in Azerbaijan is Granger cause to exchange rate and employment. It is also observed that the exchange rate affects inflation. According to the findings, GDP growth has an impact on the employment rate in both countries. While GDP growth is found to be active over inflation in Turkey, it is seen to be valid on the exchange rate in Azerbaijan. Research differs from similar studies in the literature in terms of variables used and countries. The findings of the research have some limitations. The data frequency used in the research starts in 1992, depending on Azerbaijan gaining its independence in 1991. The data used in the research are on an annual basis. Also, local/regional and global crisis effects have been ignored for both countries.