This arti cle pres ents a frame work for inte grat ing infor ma tion tech nol ogy (IT) into the mar ket ing cur ric u lum in the con text of the spe cific objec tives of an under grad u ate busi ness pro gram. The authors pro pose inte gra tion of IT via five tech no log i cal mod ules: (1) Web-based com mu ni ca tion among instruc tors and stu dents, (2) use of the mar ket ing depart ment's Web site as an edu ca tional resource, (3) the Internet as a mar ket ing medium, (4) com puter-sup ported mar ket anal y sis and decision mak ing, and (5) com puter-enhanced busi ness pre sen tations. As an illus tra tion, this arti cle details the use of the five mod ules accord ing to the spe cific pro gram objec tives at Seton Hall Uni ver sity. The arti cle also out lines prac ti cal guide lines for the appli ca tion of IT in teach ing and learn ing and out comes and assess ments mea sures. Mar keting edu cators can use this par a digm to pro mote more effi cient teach ing and better learn ing, and con se quently stu dents will be better pre pared to man age and use IT in their pro fes sional careers. 5Raquel Benbunan-Fich is an assis tant pro fes sor of com put ing and deci sion sci ences at Seton Hall Uni ver sity. Héctor R. Lozada is an assis tant pro fessor of mar ket ing at Seton Hall Uni ver sity. Ste phen Pirog is an asso ci ate profes sor of mar ket ing at Seton Hall Uni ver sity. Randi Priluck is an assis tant pro fes sor of mar ket ing at Pace Uni ver sity. Joseph Wisenblit is an asso ciate pro fes sor of mar ket ing at Seton Hall Uni ver sity.

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Reassesses the relationships between managerial perceptions of movement and discontinuities in the environment, and managers’ abilities and proneness toward engaging in information‐gathering activities. Survey data from several organizations in different industries were collected to investigate the scanning behavior of managers. Finds empirical support for some of the relationships that were proposed. Explores possible explanations for the lack of support for several important relationships that have been advanced in the literature, and submits managerial implications and suggestions for future research based on the findings.

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