Credit card misuse has negative long-term consequences for marketers. The study investigates the role that personality plays in students' credit card misuse. Mowen's 3M hierarchical model of personality is applied to survey data from 254 college students; and four elemental personality traits-emotional instability, introversion, materialism, and the need for arousal-are found to be positively associated with credit card misuse. Impulsiveness emerges as a significant central trait that mediates these effects. Insights generated from the present study have important managerial implications for the development of programs that better serve the needs of college student credit card users.

Background and aims:The primary objective of the present research is to investigate the drivers of technological addiction in college students -heavy users of Information and Communication Technology (ICT). The study places cell phone and instant messaging addiction in the broader context of consumption pathologies, investigating the influence of materialism and impulsiveness on these two technologies. Clearly, cell phones serve more than just a utilitarian purpose. Cell phones are used in public and play a vital role in the lives of young adults. The accessibility of new technologies, like cell phones, which have the advantages of portability and an ever increasing array of functions, makes their over-use increasingly likely. Methods: College undergraduates (N = 191) from two U.S. universities completed a paper and pencil survey instrument during class. The questionnaire took approximately 15-20 minutes to complete and contained scales that measured materialism, impulsiveness, and mobile phone and instant messaging addiction. Results: Factor analysis supported the discriminant validity of Ehrenberg, Juckes, White and Walsh's (2008) Mobile Phone and Instant Messaging Addictive Tendencies Scale. The path model indicates that both materialism and impulsiveness impact the two addictive tendencies, and that materialism's direct impact on these addictions has a noticeably larger effect on cell phone use than instant messaging. Conclusions: The present study finds that materialism and impulsiveness drive both a dependence on cell phones and instant messaging. As Griffiths (2012) rightly warns, however, researchers must be aware that one's addiction may not simply be to the cell phone, but to a particular activity or function of the cell phone. The emergence of multi-function smart phones requires that research must dig beneath the technology being used to the activities that draw the user to the particular technology.

This arti cle pres ents a frame work for inte grat ing infor ma tion tech nol ogy (IT) into the mar ket ing cur ric u lum in the con text of the spe cific objec tives of an under grad u ate busi ness pro gram. The authors pro pose inte gra tion of IT via five tech no log i cal mod ules: (1) Web-based com mu ni ca tion among instruc tors and stu dents, (2) use of the mar ket ing depart ment's Web site as an edu ca tional resource, (3) the Internet as a mar ket ing medium, (4) com puter-sup ported mar ket anal y sis and decision mak ing, and (5) com puter-enhanced busi ness pre sen tations. As an illus tra tion, this arti cle details the use of the five mod ules accord ing to the spe cific pro gram objec tives at Seton Hall Uni ver sity. The arti cle also out lines prac ti cal guide lines for the appli ca tion of IT in teach ing and learn ing and out comes and assess ments mea sures. Mar keting edu cators can use this par a digm to pro mote more effi cient teach ing and better learn ing, and con se quently stu dents will be better pre pared to man age and use IT in their pro fes sional careers. 5Raquel Benbunan-Fich is an assis tant pro fes sor of com put ing and deci sion sci ences at Seton Hall Uni ver sity. Héctor R. Lozada is an assis tant pro fessor of mar ket ing at Seton Hall Uni ver sity. Ste phen Pirog is an asso ci ate profes sor of mar ket ing at Seton Hall Uni ver sity. Randi Priluck is an assis tant pro fes sor of mar ket ing at Pace Uni ver sity. Joseph Wisenblit is an asso ciate pro fes sor of mar ket ing at Seton Hall Uni ver sity.

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This study aims to examine parental styles based on levels of nurturing and authoritarianism to determine mothers' awareness of children's media exposure, likelihood of setting media and consumption limits and communications with children about commercial messages. Design/methodology/approach -The research design included a survey aimed at mothers of children ages four-eight. The researchers collected demographic, behavioral and consumption information regarding the mother's youngest child. Findings -The results suggest that nurturing mothers are more aware of advertising aimed at children and talk more to children regarding advertising and consumption than authoritarian mothers. Mothers who are nurturing and not authoritarian are more likely to yield to requests and favor more regulation than other parents.Research limitations/implications -The research is based on a convenience sample of mothers who were willing to provide confidential personal information about their children. Practical implications -From a marketer's perspective, nurturing mothers represent a barrier to reaching children with persuasive messages. Such mothers not only limit access, but train children to be skeptical of advertising. Marketers who deal honestly with customers will be more successful in appealing to nurturing mothers and their market-savvy children. Social implications -For public policy makers, distinctions in parental style can be useful in developing and promoting policy regulating food marketing practices. Nurturing mothers are more supportive of regulation than are authoritarian mothers, and efforts to promote such regulation should target nurturing mothers. The factors that influence mothers to intervene and limit children's media and consumption behavior also affect attitudes toward regulation of food-related advertising. Originality/value -The paper is the first to examine mothers' parental styles and attitudes toward regulation and tie together attitudes toward consumption and policy with the same sample.