The film poster specifically aims to promote the film contents. As publicity tools, the film poster has been playing a significant role along with the other outdoor publicity tools. Film posters have been the reflection of changing time, technology, techniques and an array of ideas and designs of different decades. The Indonesian film's posters in the 70's era have come a long way from broad visible brush strokes with a striking array of colors and typography to collage photos. The skillfully designed Indonesian film posters, as a tool of key film publicity in the past and present, play a pivotal role to bridge communication, cultural and language barriers across the people of different regions of the country. In fact, the film posters respond to the audience's unique cultural needs and reflect periodic changes of design, ideas, techniques, technology among others of different decades. The growing popularity of film research recently has been finding that poster films play an important tool to understand the prevailing art, culture, tradition, and technology of decades. This paper aims to study and understand the changing trends of Indonesian comedy film posters 70's era. The study establishes the fact that Indonesian comedy poster film in 70's has huge changing in mid 70's. The art of designing posters also accepted the changing trends and technology trough times. The technology changing of poster film looks not only can be seen in the advancement of the printing results but also in the emergence of modern lifestyle and fashion.

AbstrackCurrently, media industry is a means of  extending the network with the goal of the profit maximization, Poster is a static print media and prioritized visual messages. Women and sex have become comodity in the milling machine of voracious capitalist system AbstrakSaat ini industri media merupakan sarana memperluas jaringan dengan tujuan mencari keuntungan yang sebesar-besarnya. Poster adalah  merupakan salah satu media cetak yang statis dan mengutamakan pesan-pesan visual. Perempuan dan seks sudah  menjadi komiditas dalam mesin giling sistem kapitalisme yang rakus

Artistic abilities of students who had been enrolled in Arts Educations Department of UNESA, in general, were a lack in realizing artistic aspect. It created the problems in learning and teaching of art. The purpose of this research was to increase the students’ sensitivity in creating their work. One way to solve this problem was by doing the work as much as possible, but the results were not fully obtained. So far, there were no standardized guidelines to help the improvement of the work quality in term artistic achievement level. While it became a problem in learning, there was an effort to find a simple and effective way by mixed media watercolor paint and wax. The method in this research was the design of class action research, where the research was conducted in the learning process of each cycle. Every cycle consists of planning, implementation, observation, and reflection. The result of this research shows an increasing of artistic quality regarding practical grades of art. However, there are other alternatives must be sought to increase students’ ability to create, view, appreciate something that is artistic.

In the 70s era one of the people's entertainment was to watch film in the theaters. Film posters is the main media for promotion of the movies that time. Movie posters were painted manually and done by the team. Movie posters were made to promote the film that would be shown in the movie theater. This study was limited in drama film that children main cast. The qualitative method is used to describe the design of 70s era Drama movie posters involving children as the cast. The results of this study are 1) in terms of visual drama movie posters in the '70s, the illustrations were in realist style, the main character was drawn bigger than the supporting cast. The realist style expressed the mood of the cast which were sad, crying, surprised, happy etc. There were no scenes in the film shown in the illustration. 2) Typography used in posters varies. The title uses serif letters and scripts depicting that the drama film depicts conditions according to reality of the film lead the feelings of the audience softly. The cast in the film was written in san serif letters that had high legibility. The background was depicted in colors with a brush stroking technique.