Indonesian Drama Film Poster in the 70’s Era

Abstract

In the 70s era one of the people's entertainment was to watch film in the theaters. Film posters is the main media for promotion of the movies that time. Movie posters were painted manually and done by the team. Movie posters were made to promote the film that would be shown in the movie theater. This study was limited in drama film that children main cast. The qualitative method is used to describe the design of 70s era Drama movie posters involving children as the cast. The results of this study are 1) in terms of visual drama movie posters in the '70s, the illustrations were in realist style, the main character was drawn bigger than the supporting cast. The realist style expressed the mood of the cast which were sad, crying, surprised, happy etc. There were no scenes in the film shown in the illustration. 2) Typography used in posters varies. The title uses serif letters and scripts depicting that the drama film depicts conditions according to reality of the film lead the feelings of the audience softly. The cast in the film was written in san serif letters that had high legibility. The background was depicted in colors with a brush stroking technique.

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