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The global market for halal cosmetics is projected to expand at a CAGR of 9.6% from 2020 to 2025, resulting in a substantial demand for halal cosmetic products and developments. This projection will be stifled if the halal-related issues and cosmetic health risks affecting the cosmetic supply chain are not effectively managed. This study examines the halal built-in approach as the guiding concept for regulating halal cosmetics in Malaysia. The emphasis on farm-to-table in the halal built-in approach is aligned with the importance of securing the integrity of the halal and safe cosmetic product. To achieve the objective, this conceptual paper evaluates past literature reviews consisting of journal articles, books, and conference papers from online databases like Scopus, web of science, science direct and google scholar. The outcome of this study shall provide new insights for the manufacturers to integrate the halal requirements in the whole process of the halal cosmetics supply chain. This could ensure the sustainability of halal in cosmetic products and guarantee the consumers' right to have a safe effect.

The halal built-in concept assures that the whole cosmetic manufacturing process complies with the halal requirements and all related aspects of safety, cleanliness, efficacy, and quality. However, the challenges faced by cosmetic manufacturers in halal cosmetics will undermine the effectiveness of the halal built-in concept. This study will examine the legal and regulatory challenges cosmetic producers experience in complying with halal requirements throughout cosmetic production. To achieve the objective, this study adopted a qualitative method in which data were collected through interviews with twelve halal-certified cosmetic manufacturers and two industry experts. This study found that halal cosmetic manufacturers encounter challenges in getting halal raw materials, dealing with unsupportive suppliers, maintaining halal during production, and preparing documentation for the halal application. This study will enlighten suppliers, competent authorities, and the government on the efforts taken by halal cosmetic manufacturers to maintain the halal certification of the products so that it helps reduce all obstacles.

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