The article examines socio-economic transformations that had an ambiguous impact on the formation and development of the system of higher education institutions in Ukraine. It has been confirmed that there are positive trends in the development of higher educational institutions and the expansion of their academic freedom, the reform of state administration, the introduction of new forms of education, the modernization of specialties and the increase in the number of persons with higher education. It was determined that in accordance with the needs of the development of the economy and society, higher education, as well as research activities, should ensure the training of a specialist for the relevant field of the national economy, capable of adaptation, creative and critical thinking, generating new ideas and actions in a new situation. That is, higher education is assigned the role of a key factor in creating prerequisites for ensuring the competitiveness of the national economy. For this, higher education itself must become attractive and competitive not only on the national, but also on the world market of educational services. The issue of the organization of research work of students of higher education as the main component of the professional characteristics of a future specialist has been studied, the essence and meaning of the concept “research work of students of higher education” has been revealed. The level of organization of scientific and research work of higher education applicants in the country is analyzed. It should be noted that the main thing in the organization of scientific research work is arming students of higher education with scientific research methods. The most common methods are theoretical analysis of methodical and special literature, observation, experiment. It has been proven that scientific research is of exceptional importance for the development of all strategic areas of higher education institutions: ensuring quality training of specialists, deepening international educational and scientific activities, improving the system of training and certification of scientific and scientific-pedagogical personnel, development of innovative activities. Thus, the clear organization of research work of students of higher education in the educational process of institutions of higher education contributes to the deepening of assimilation of professional educational disciplines by students of higher education, allows to fully express their individuality, to form their own opinion about the problems of today. Keywords higher education, management of scientific and research work, students of higher education, development strategy, scientific activity, economic development.

The article deals with the problem of the formation of research competency of future aviation transport masters. It has been established that research activity is an important component of the educational process of training future aviation specialists, which ensures the effective implementation of the graduates' integral competency in specific professional situations, and the independent implementation of individual technological solutions and projects. Based on the analysis of scientific literature, it is proved that research activity is considered to be the highest form of independent education. On the one hand, such education takes the form of scientific forecasting (the student himself sets a goal and looks for ways to achieve it). On the other hand, it contributes to the individualisation of the learning process. Competency as a quality of a person is closely related to the research activity of a future specialist since it is formed thanks to awareness, skills, the process of gaining knowledge and certain experience. Students' researching activity lays the foundation for research competency. According to the author of the article, research competency of future transport aviation masters is an integral skill to take a position on professional tasks, which ensures the ability to freely navigate in the scientific and information space, perceive new information, critically evaluate it, analyse and apply it in their professional life; the ability to carry out research activities productively, as well as to record and present research results in the form of scientific reports and articles. To determine the current level of knowledge, abilities and skills that ensure the effectiveness of research competency and readiness for research work, a survey was conducted among the students of the second level of higher education in the specialty ″Aviation Transport″ at the beginning of the academic year. The results of the survey indicated the objective need to develop not only individual research skills, but also the research competency of the future aviation specialist as an integrative quality that determines the ability to use research knowledge and skills to solve professional problems and master the methodology of scientific research. The analysis of psychological-pedagogical literature and dissertation studies allows us to distinguish the following components in the structure of research competency: motivational-value, cognitive, procedural-active, and evaluative-reflective. The conducted studies have shown the need for the formation of research competency among aviation transport masters, and that it is an important component of professional competency as an integrative quality of an aviation specialist. Key words: research competence, master of aviation transport, research activity, professional education, professional activity.

The article presents a pedagogical analysis of the problem of physical education of students in the context of the introduction of distance learning. It is proposed to consider the main aspects of distance learning technology as a means of creating an opportunity to support and prevent the phenomena of social maladjustment of student youth. The study is complemented by practical aspects of this type of interaction with students, analysis of academic and scientific achievements in this direction. On the basis of the results of the pedagogical analysis, a system of organizational forms, methods and means of physical education is proposed in order to create the possibility of maintaining the appropriate level of motor activity of students, the target orientation of distance learning in the implementation of physical education of students and the use of vector information technologies in this process is singled out, which opens up new prospects for development industry and should become the basis of the strategy for the development of physical education. It has been found that the use of distance learning technology allows to provide holistic multi-faceted physical education, aimed at preserving and strengthening the health of students in a situation of forced restriction of their motor activity. The conclusion is substantiated that, mastering digital learning technologies, applying the most successful methodological techniques for mastering the curriculum by students at a distance, selecting such trainings, video lectures, master classes, tasks and sets of exercises for the development of physical qualities that do not require special equipment, inventory and can be performed at home enable the formation of a health-preserving environment in order to counteract the negative consequences of the remote form of organization of student education and create effective conditions for the development of motor qualities (strength, speed, endurance, flexibility, dexterity), improvement of sports technique and analytical functions of the body . Student photo and video reports on the performance of exercises and the compilation of standards, test tasks, work with theoretical materials, constant monitoring of the state of health are priorities in the process of independent organization of classes on physical education, physical self-improvement, and lifestyle structure.

The analysis of scientific and pedagogical literature shows a fairly thorough coverage of the problem of intensifying educational and cognitive activities in the educational process, but the introduction of active teaching methods in the training of emergency service personnel in air transport in ZVO remains poorly studied and needs further development. The article considers the problem of increasing the effectiveness of professional training of emergency services by introducing active teaching methods in the educational process. Training of specialists of emergency and rescue services is a continuous process that begins during training in an educational institution and continues directly at the enterprise, continuing all professional life. In an educational institution, such training includes various educational components, united by a set of principles, forms and methods of training and education of future professionals in order to provide them with high professional training to deal with the consequences of emergencies and disasters. The authors' understanding of the problems of training emergency service specialists in air transport, based on many years of experience, has led to the priority use of active learning methods in teaching special disciplines, which are radically different from passive methods. It is noted that the possibilities of active teaching methods in improving the efficiency and quality of the educational process are not fully used, require more attention from teachers and proper selection, given the educational and professional tasks and features of a particular specialty in general. The experience of application of active teaching methods in the training of specialists in emergency maintenance on air transport at the Flight Academy of the National Aviation University is considered. It is concluded that the intensification of educational and cognitive activities of higher education seekers is not an end in itself, but only one of the ways to increase the effectiveness of their training. The main goal is to form students' activity, assimilate emotional and value experience, ensure adaptation to the social environment, improve the quality of the educational process, as well as promote self-realization and professional potential.

Through Specialized Literature, we studied the works of modern authors on the problem distance education. It was found that at present there are many opinions about distance and e-education, but there is no single accepted definition; clarified the definition of distance education in the framework of this work; the main tools of Internet marketing were highlighted, their main characteristics, as well as advantages and disadvantages; the tools of promotion on the Internet have been analyzed.