The purpose of this paper was to investigate how post-usage effects customer loyalty in the context of mobile banking, as well as the function of satisfaction as a moderating factor. For these goals, research hypotheses based on content analysis of prior studies were established and tested among 100 Indonesian consumers of mobile banking services. The actual results of regression analysis revealed that post-usage had a favorable and significant impact on consumer loyalty. Furthermore, satisfaction mediates the association between post-usage and client loyalty. These results provide an important contribution to the literature on post-usage customer and customer loyalty and satisfaction by offering clear direction to the bank's management on how to effectively use post-usage and customer satisfaction to increase customer loyalty.
The purpose of this study is to determine and analyze the effect of information technology and communication on marketing performance through e-marketing strategies. The focus of this research is on the culinary SMEs sector after the COVID-19 pandemic. The research method used a quantitative approach by obtaining data through surveys by distributing questionnaires to 183 respondents of culinary SMEs business actors. In this study, the validity and reliability tests were conducted as well. Technical analysis of data employed Structural Equation Modeling -Partial Least Square (PLS-SEM) using Warp PLS 3.0 P software. Based on the Path Coefficient Value, the influence of information technology and communication on e-marketing strategy had a value > t table that was 5.117. The effect of information technology and communication on marketing performance had a value > t table that was 23,402. The effect of emarketing strategy on marketing performance had a value > t table that was 4,067. With t table at a significant level of 5%, it can be concluded that H1 was accepted, in which information communication and technology had a positive and significant effect on the e-marketing strategy. H2 was accepted which means that information communication and technology had a positive and significant effect on marketing performance. H3 was accepted which means the emarketing strategy had a positive and significant effect on marketing performance.
Technology in digital platforms of courier service companies developments have improved. This certainly increases the level of competition among courier service providers. The research aimed at evaluating the construct of the Courier Service Loyalty (CSL) model as described by indicators measured from the Courier Service Quality (CSQ) variable related to Timeliness, Quality, Accuracy of Order, and Order Discrepancy Handing, which is associated with the Customer Loyalty (CL) variable through Customer Experience (EX) and Customer Satisfaction (CS). A quantitative method with the PLS-SEM technique was used to test the correlation between constructs of the CSL model. This study used 189 respondents spread across the islands of Java,
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