Tujuan penelitian ini adalah untuk menganalisis customer switching behavior dalam membeli batik dari UKM . Desain penelitian ini adalah cross sectional, menggunakan pendekatan deskriptif dengan metode explanatory survei. Unit analisis konsumen sebanyak 106 orang. Pengumpulan data dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah teknik deskriptif dengan menggunakan distribusi frekuensi. Berdasarkan hasil penelitian menggunakan analisis deskriptif, didapatkan hasil bahwa customer switching behavior berkatagori baik. Perbedaan penelitian ini dengan penelitian sebelumnya adalah terletak pada variabel independen, yaitu layanan purna jual pada produk otomotif, serta menggunakan teori atau referensi yang berbeda dengan peneliti sebelumnya.

Digitization in banking to the cashless society by providing as non-cash transactions. In other hand a result of survey showing the low penetration of internet usage for online money transfer as wrong banking services. This article, has a purpose describe post-usage behavior. The author uses a descriptive design to solve the problem of low penetration of internet users for online money transfers. Today, e-banking services are considered as one of the factors that the customer expressed loyal to the banking services.

This research dicusses customer satisfaction. Researcher will use desriptive design in advance to get insight and understanding about research problem, and then the result from descriptive design will be used as input for conclusive research is 66 respondents. The result of this research shows that customers will be satisfacted to consumption J.Co Donuts, J.Pops Baby Donuts, J.Coffee, J.Cool and J.Club if J.Co Donuts & Coffee offered the good innovation attributes, change behavior, suitability of offering and quality of service.

This paper examines willingness to pay extra money for domestic flight low-cost carrier airline in covid-19 pandemic. Specifically, the goal of this research is to investigate the level of willingness to pay, measured by perceived passengers and perceived prices. This study found that only perceived prices for domestic flight low-cost carrier airline in Covid-19 pandemic showed has a statistically significant impact on willingness to pay extra money has a value 85 percent. In addition, the key topics for willingness to pay are enjoyfull, agreeableness, brave, comfortable, easy going and confidence. Future studies, with the data of specific not only LCC Airlines Companies are encouraged to explore this issue.

Cashless transaction tools in finance digitalization era has been directing to cashless society. However, the recent survey revealed that the rate of internet penetration for transferring money online was still low. This causal design research aimed at explaining the low rate of internet penetration for online money transfer purposes. Referring to the theory cited, the post-usage e-Banking behavior probably influences the customer loyalty. The description of this behavior is in accordance to four dimensions such as accessible, trustworthy, practical, and useful. In terms of post-usage behavior, the result showed that the vast majority of respondents were very satisfied. The average value of post-usage e-banking behavior on BNI 46 for online money transfer was 4.37. Furthermore, the value obtained of BNI 46 customer loyalty variable on ebanking service for online transfer money was 4.352 in the high level. The higher level of customer satisfaction which is indicated from post-usage e-banking behavior for online transfer money transaction is, the more customer loyalty will be.