Consumer Behavior: Description of E-Banking Post-Usage

Abstract

Digitization in banking to the cashless society by providing as non-cash transactions. In other hand a result of survey showing the low penetration of internet usage for online money transfer as wrong banking services. This article, has a purpose describe post-usage behavior. The author uses a descriptive design to solve the problem of low penetration of internet users for online money transfers. Today, e-banking services are considered as one of the factors that the customer expressed loyal to the banking services.

The Effect of Brand Image on Shopee’s Customer Loyalty

“…Customer loyalty can also be called a strong commitment held by consumers to continue to repeatedly subscribe to the brand or store they like to protect it in the future no matter the obstacles that can change the commitment held. The characteristics of loyal customers could be reflected in 1) repurchasing twice or more, 2) habits, 3) always love, 4) convince, and 5) recommendation [22]. They may have purchased the same product twice or two different products or services on two or more occasions.…”

The Effect of Post-usage on Customer Loyalty: The Mediating Role of Satisfaction

“…This may be accomplished through achieving higher levels of satisfaction such as being approachable, trustworthy, practical, and valuable [31]. Performance expectations, facility condition, hedonic motivation, value price, habit, system quality, service quality, and benefit are the characteristics of post-usage behavior for mobile banking study [32][33][34][35].…”

“…It has become necessary for every organization to monitor and measure customer happiness, and this step may give feedback and input for the formulation and implementation of initiatives to boost customer satisfaction. Quality ratio, confidence, transparency, relatively, fairness, and distinctiveness are the factors of customer satisfaction for mobile banking consumers features [35].…”

“…Online retailers can more accurately forecast their consumers' future actions, guiding asset management and gamification marketing operations [48]. The aspects of customer loyalty for mobile banking customers include reuse, intensity, willingness, and feedback [15,13,35]…”