Abstract. The purpose of this research to develop the public relations strategy with marketing mix and SOSTAC approach in Belitung tourism. The method of this research was qualitative research with case studies typ in Belitung tourisms. The data sourced from key informant interviewee, field observation, and journal analysis who has related link with this research. All data collected, and analyzed with marketing mix and SOSTAC approach from public relations perspective, then continued to analyzed with SWOT method to mapped the strength, weakness, opportunity and the threat. The results are tourism development in Belitung not involve public relations inside. Low of tourism identification object to fulfil the tourist needs, low of control and evaluation from every process, result in the Belitung tourism was not on the track. Low of price transparency commitment also result in negative perception from the tourist. Next, low of communication between all stakeholders bring about inconsistency of local regulation interpretation regarding tourism concept of Belitung. From that analysis above, the public strategy development offered was develop and maintain the stakeholder relationship (management public relations), do identification and mapping the potential problem will happen and give the solutions to solve the problem (crisis public relations), carry out monitoring and control activity to the tourist to get feedback and carry out communication to all stakeholder (external public relations management), and carry out socialization and publication (public relations campaign).Keywords: Public Relations Strategy, SOSTAC, SWOT, Belitung Tourism.Abstrak. Tujuan dari penelitian ini untuk mengembangkan strategi hubungan masyarakat dengan bauran pemasaran dan pendekatan SOSTAC di pariwisata Belitung. Metode penelitian ini adalah penelitian kualitatif dengan jenis studi kasus pada pariwisata Belitung. Data bersumber dari informan kunci yang diwawancarai, observasi lapangan, dan analisis jurnal yang memiliki hubungan terkait dengan penelitian ini. Semua data dikumpulkan, dan dianalisis dengan bauran pemasaran dan pendekatan SOSTAC dari perspektif hubungan masyarakat, kemudian dilanjutkan dengan analisis metode SWOT untuk memetakan kekuatan, kelemahan, peluang dan ancaman. Hasilnya adalah pengembangan pariwisata di Belitung tidak melibatkan hubungan masyarakat di dalamnya. Rendahnya objek identifikasi pariwisata untuk memenuhi kebutuhan wisatawan, rendahnya kontrol dan evaluasi dari setiap proses, mengakibatkan pariwisata Belitung tidak berada di jalurnya. Rendahnya komitmen transparansi harga juga menghasilkan persepsi negatif dari wisatawan. Selanjutnya, rendahnya komunikasi antara semua pemangku kepentingan menyebabkan inkonsistensi interpretasi peraturan daerah tentang konsep pariwisata Belitung. Dari analisis di atas, pengembangan strategi publik yang ditawarkan adalah mengembangkan dan menjaga hubungan pemangku kepentingan (manajemen hubungan masyarakat), melakukan identifikasi dan memetakan potensi masalah yang akan terjadi dan memberikan solusi untuk menyelesaikan masalah (krisis hubungan masyarakat), melakukan pemantauan dan mengontrol kegiatan kepada wisatawan untuk mendapatkan umpan balik dan melakukan komunikasi dengan semua pemangku kepentingan (manajemen hubungan masyarakat eksternal), dan melakukan sosialisasi dan publikasi (kampanye hubungan masyarakat).Kata Kunci: Strategi Humas, SOSTAC, SWOT, Pariwisata Belitung

Tourism is a complex and prominent sector in Indonesia that involved many stakeholders. Led by the success story of Bali tourism development which able to grow beyond all expectation, helping to improve public and private infrastructure, including the birth and growth of small-medium enterprises, led the Indonesian government to distribute and spread the development all over Indonesia through Ten New Bali concept. One of these is Tanjung Kelayang, located in Belitung Island. Despite Bali success stories, negative impacts of Bali tourism development on environmental sustainability appeared, such as land-use change, soil and water degradation, pollutions, waste mismanagement, etc. Reflected from Bali negative tourism impact, this paper will identify and analyse Tanjung Kelayang tourism development as a New Bali using sustainable tourism destination criteria to create baseline data. A qualitative approach using both primary data by on-site observation and in-depth interview with related parties, and secondary data by identifying the Local Official Tourism Development Master Plan (RIPPARKAB) year 2014 and other studies in regards with Tanjung Kelayang tourism development by using GSTC-D V2 as a tool to reflect sustainability commitment was occurred on this paper. The result of compliance shows that only 19% for Sustainable Management, 4% for Socio-Economy Sustainability, 11% for Cultural Sustainability, and 0% for Environmental Sustainability. Thus, it shows the gap of Tanjung Kelayang tourism development in regards with sustainable destination concept. Hence, a commitment, communication, and cooperation from all related parties is necessary to be in place to achieve a sustainable tourism destination development in Tanjung Kelayang.

In this study, the researcher intends to find out how the process of developing interpersonal relationships that are woven virtually but can be maintained to a serious level. Researching a relationship that started from an online meeting on the matchmaking application (Tinder), interacted, and then decided to get married. The purpose of this research is to find out how the process of developing interpersonal relationships that are carried out virtually through a matchmaking app until they both make it to the stage of marriage. In this study, the researcher used a qualitative descriptive study using a phenomenological approach that was initiated by Husserl. The results of this study found that there was social penetration or the process of exchanging information carried out by Tinder users with their partners around the layers of their respective personalities in-depth such as peeling the skins of onions (layers of an onion) during the relationship development process and the process of self-disclosure between users and their partners on Tinder. This study was written using the Van Kaam analysis technique. The results of this study found that there was a relationship development process in which there was a process of social penetration and self-disclosure between key informants and informants in this study during an online relationship on Tinder until they decided to get married.