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Purpose -A previous contribution (Fourie 2013) set the scenario for pursuing options to find a balance between information communication technology (ICT), information retrieval systems (IRS) such as databases, library catalogues, repositories, Google Scholar, digital libraries, portals, search engines and the users of these systems. This contribution pursues the issues by asking how information service providers can target their users. The emphasis is on making a difference, and to move beyond merely targeting researchers, post-graduate students and professionals such as doctors, chemists, and lawyers.Design/methodology/approach -The contribution will be written against the background of research from information behaviour, user studies and marketing.Findings -Information services and database producers mostly focus on post-graduate students, researchers and professionals. There is little support for under-graduate students and novices to a profession. Acknowledging preferences for Google and social media, more effort is required to gain the interest and loyalty of upcoming professionals -starting with under-graduate students.Originality/value -Although there are many publications on user studies and marketing in the Library and Information Science literature, this contribution aims to draw on new ways of targeting users, and to note new potential user groups.

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this contribution is to focus on an essential issue in all workplace settings where the emphasis is on productivity, time management and creativity: getting innovative, high quality work completed on time according to tight schedules -often facing serious staff shortages. The intention is not to offer an ultimate answer, but to take a different look at the issues that might bring some answers, or that might inspire research projects in the "own" circles of libraries and information services. What does it take to get quality work completed on time? Design/methodology/approach -The contribution is written against the background of research from time management, productivity, learning styles, information behaviour and collaborative work. Findings -There might be simplistic solutions on offer to get work done on time such as the use of productivity and time management tools. When the aim is high quality, creativity and innovative work (done on time), there might be a need to consider more issues such as learning styles and whole brain learning; information seeking skills, writing skills and streamlining cognitive skills; a focus on productivity; brain health and maintaining a balanced life style; perceptions of stimulating creativity; recognition of the need to complement human weaknesses with collaborative strengths; and the need for flow as argued by Csikszentmihalyi. Originality/value -Although many publications have appeared on time management, productivity, software to support time management and other individual issues noted in this paper, the authors are not aware of work (at least not in the field of library and information science) that combine these with the need to consider learning styles, whole brain learning, acknowledging the limitations of mind and body, and addiction to adrenaline that might stimulate inspiration and creativity -among many things that might impact on time management.